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Social Media Manager

  • ... Portland, Oregon, United States
  • ... Full time
  • ... Salary: 103500 per year
  • Posted on: Feb 01, 2024       Expires on:

Social Media Manager   

JOB TITLE:

Social Media Manager

JOB TYPE:

Full-time

JOB LOCATION:

Portland Oregon United States

JOB DESCRIPTION:

We are targeting to hire for this position in the range of $76,500-$85,000/yr

Position Summary/objective of job:

As the Social Media Manager, you play a critical role in creating a strong community inside and outside of our scoop shops by bringing the brand to life across our social channels.
The role will lead social media strategy execution, content development, and measuring the success of social and content efforts.



Essential Functions:

  • Develop strategic approaches to social media campaigns by channel, including identifying target audiences and creating content that resonates with them; helps differentiate the brand and communicate the brand purpose.

  • Digital storyteller thinking through thematic storylines and compelling content centered around our flavor series, events, collaborations, partnerships, and other social campaigns that align with our marketing initiatives.

  • Work with Vice President of Marketing to establish and execute a clear channel strategy for all appropriate Salt & Straw touchpoints.

  • Ideate and execute on photo and video assets across all social channels.

  • Identify and execute against influencer strategy on a national and market level, in support of general brand, monthly menu series, and other campaigns and projects.

  • Provide proper management of the day-to-day operations of social media accounts.

  • Develop marketing content and promotions that stay true to brand guidelines, drives results and evolves to maintain industry-leading relevancy.

  • Glean insights and intentions from external trends, R&D, founders, and partners to accurately reflect in marketing efforts.

  • Analyze data from social media channels to measure the impact of campaigns and adjust future efforts accordingly.

  • Be the voice of our brand online and engage with customers and followers.

  • Collaborate with other Marketing team members and departments within the organization to develop branding strategies and campaigns.

  • Be on top of the latest social media trends and research new social media platforms that may be appropriate to further the success of the business.


Additional Responsibilities:

  • Other duties as assigned.

Qualifications: To perform the job successfully, an individual should have the following qualifications:

  • 5+ years experience in social media.

  • Bachelor's degree in marketing, advertising, or communications strongly preferred.

  • Experience supervising Team Members.

  • Project management experience.


Knowledge and Critical Skills:

  • Strong communication skills and the ability to bring hospitality into all interactions with team, customer and vendor relationships.

  • Knowledge of best practices in social media arena, especially in TikTok and Meta; keeps abreast of social media trends and trending conversations, including results from competitors and leading brands to follow in the social media space.

  • Ability to communicate very clearly and enthusiastically, with a collaborative and diplomatic demeanor; strong active listening and excellent written communication skills.

  • Ability to work in a fast-paced environment, juggling multiple priorities at the same time.

  • Positive and cooperative team player able to serve others with understanding, respect and care.

  • Self-directed with ability to organize, prioritize, and own multiple tasks while meeting and/or exceeding deadlines; high attention to detail and accuracy.
    Highly responsive.

  • Discretion to handle confidential information.

  • Competency in Microsoft Office; Mac and PC; general reports; high-volume email correspondence; open to use of project management software.

  • Fluency in English.


Physical Demands
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Regularly required to talk or hear.

  • Frequently required to stand; walk; sit; use hands to finger, handle, or feel and reach with hands and arms.

  • Occasionally required to climb or balance and stoop, kneel, crouch, or crawl; lift and/or move up to 25 pounds.

  • Specific vision abilities required by this job include close vision, color vision, peripheral vision and ability to adjust focus.


Work Environment
The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The noise level in the work environment is usually quiet but may range to moderately noisy.

  • Open office setting; most work is performed at a desk on a computer in a climate-controlled environment.

Salt and Straw Values

Create The Unbelievable

Show Up Generously

Act With Thoughtful Curiosity

Share Human Kindness

Make It Count


Commuter Benefits

Salt & Straw offers an employer-sponsored Commuter Benefit, administered by ALICE.
This benefit allows you to set aside pre-tax dollars to use for certain work-related commuting expenses.
These expenses include qualified parking costs, mass transit expenses, and ride sharing.


The IRS establishes a maximum amount of commuter assistance benefits that a Team Member can exclude from income for tax purposes.
The limits for 2023 are $300 per month for qualified parking, and $300 per month for mass transit and ride sharing.

To learn more about your ALICE Commuter Benefit, visit https://thisisalice.
com/faqs/.


Accessibility Support

Salt & Straw offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.
S.
applicant and desire a reasonable accommodation to complete a job application, please contact our HR team at ta@saltandstraw.
com.

Salt & Straw is proud to be an equal-opportunity employer of all qualified individuals.
We will consider all people - minorities, women, veterans and individuals with disabilities no matter their sexual orientation or gender identity.
Salt & Straw will consider giving opportunities to qualified individuals with criminal histories when it aligns with federal, state and local statutes.

Salt & Straw participates in E-Verify.
We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employees Form I-9 to confirm work authorization.
Please note that we do not use this information to pre-screen job applicants.

We cant wait to meet you!

Position Details

POSTED:

Feb 01, 2024

EMPLOYMENT:

Full-time

SALARY:

103500 per year

SNAPRECRUIT ID:

S-1707127175-7b6a15bcbaff97ee1a92cb194784027b

LOCATION:

Oregon United States

CITY:

Portland

Job Origin:

jpick2

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We are targeting to hire for this position in the range of $76,500-$85,000/yr

Position Summary/objective of job:

As the Social Media Manager, you play a critical role in creating a strong community inside and outside of our scoop shops by bringing the brand to life across our social channels. The role will lead social media strategy execution, content development, and measuring the success of social and content efforts.



Essential Functions:

  • Develop strategic approaches to social media campaigns by channel, including identifying target audiences and creating content that resonates with them; helps differentiate the brand and communicate the brand purpose.

  • Digital storyteller thinking through thematic storylines and compelling content centered around our flavor series, events, collaborations, partnerships, and other social campaigns that align with our marketing initiatives.

  • Work with Vice President of Marketing to establish and execute a clear channel strategy for all appropriate Salt & Straw touchpoints.

  • Ideate and execute on photo and video assets across all social channels.

  • Identify and execute against influencer strategy on a national and market level, in support of general brand, monthly menu series, and other campaigns and projects.

  • Provide proper management of the day-to-day operations of social media accounts.

  • Develop marketing content and promotions that stay true to brand guidelines, drives results and evolves to maintain industry-leading relevancy.

  • Glean insights and intentions from external trends, R&D, founders, and partners to accurately reflect in marketing efforts.

  • Analyze data from social media channels to measure the impact of campaigns and adjust future efforts accordingly.

  • Be the voice of our brand online and engage with customers and followers.

  • Collaborate with other Marketing team members and departments within the organization to develop branding strategies and campaigns.

  • Be on top of the latest social media trends and research new social media platforms that may be appropriate to further the success of the business.


Additional Responsibilities:

  • Other duties as assigned.

Qualifications: To perform the job successfully, an individual should have the following qualifications:

  • 5+ years experience in social media.

  • Bachelor's degree in marketing, advertising, or communications strongly preferred.

  • Experience supervising Team Members.

  • Project management experience.


Knowledge and Critical Skills:

  • Strong communication skills and the ability to bring hospitality into all interactions with team, customer and vendor relationships.

  • Knowledge of best practices in social media arena, especially in TikTok and Meta; keeps abreast of social media trends and trending conversations, including results from competitors and leading brands to follow in the social media space.

  • Ability to communicate very clearly and enthusiastically, with a collaborative and diplomatic demeanor; strong active listening and excellent written communication skills.

  • Ability to work in a fast-paced environment, juggling multiple priorities at the same time.

  • Positive and cooperative team player able to serve others with understanding, respect and care.

  • Self-directed with ability to organize, prioritize, and own multiple tasks while meeting and/or exceeding deadlines; high attention to detail and accuracy. Highly responsive.

  • Discretion to handle confidential information.

  • Competency in Microsoft Office; Mac and PC; general reports; high-volume email correspondence; open to use of project management software.

  • Fluency in English.


Physical Demands
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Regularly required to talk or hear.

  • Frequently required to stand; walk; sit; use hands to finger, handle, or feel and reach with hands and arms.

  • Occasionally required to climb or balance and stoop, kneel, crouch, or crawl; lift and/or move up to 25 pounds.

  • Specific vision abilities required by this job include close vision, color vision, peripheral vision and ability to adjust focus.


Work Environment
The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The noise level in the work environment is usually quiet but may range to moderately noisy.

  • Open office setting; most work is performed at a desk on a computer in a climate-controlled environment.

Salt and Straw Values

Create The Unbelievable

Show Up Generously

Act With Thoughtful Curiosity

Share Human Kindness

Make It Count


Commuter Benefits

Salt & Straw offers an employer-sponsored Commuter Benefit, administered by ALICE. This benefit allows you to set aside pre-tax dollars to use for certain work-related commuting expenses. These expenses include qualified parking costs, mass transit expenses, and ride sharing.

The IRS establishes a maximum amount of commuter assistance benefits that a Team Member can exclude from income for tax purposes. The limits for 2023 are $300 per month for qualified parking, and $300 per month for mass transit and ride sharing.

To learn more about your ALICE Commuter Benefit, visit https://thisisalice.com/faqs/.


Accessibility Support

Salt & Straw offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. If you are a U.S. applicant and desire a reasonable accommodation to complete a job application, please contact our HR team at ta@saltandstraw.com.

Salt & Straw is proud to be an equal-opportunity employer of all qualified individuals. We will consider all people - minorities, women, veterans and individuals with disabilities no matter their sexual orientation or gender identity. Salt & Straw will consider giving opportunities to qualified individuals with criminal histories when it aligns with federal, state and local statutes.

Salt & Straw participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employees Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.

We cant wait to meet you!

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