Social Media Manager

Perk is The Cozy Energy Drink.

We make incredibly delicious drinks packed with ingredients that help people feel their best. With over 40 million cups sold and a passionate community behind us, we're growing fast and expanding into retailers like Costco, Harmons, and Macey's.

We're a small team with big ambitions, so if you want to make a real impact, come build with us!

Salary: $45,000 annually.
The Social Media Manager & Content Creator owns Perk’s day-to-day social presence, creating entertaining, relatable content that builds brand awareness, grows our community, and makes people excited about Perk.

This is a hands-on role for someone who loves making content and is genuinely comfortable on camera. You’ll brainstorm concepts, film and edit short-form videos, appear in content, write captions, and publish across Instagram, TikTok, and other key social channels.

You’ll manage the social content calendar, engage with our community, and work closely with the marketing and creative teams on launches and campaigns. We’re looking for someone who moves quickly, brings original ideas, and uses performance insights to make our content better every week.

• Own and execute Perk’s organic social media calendar.
• Come up with fresh content ideas, recurring series, attention-grabbing hooks, and creative ways to showcase Perk products.
• Be comfortable appearing regularly on camera in TikTok lives and brand videos
• Film, edit, caption, and publish engaging short-form videos with a strong understanding of what works on each platform.
• Create social-first photos, Instagram Stories, carousels, and other content to keep our channels active and engaging.
• Capture content around product launches, collaborations, events, promotions, and everyday moments with the Perk team.
• Write compelling captions and adapt content, tone, and creative formats for different social platforms.
• Manage daily posting, scheduling, comments, and messages; engage with our community and route customer support issues appropriately.
• Stay on top of social trends, popular formats, and cultural moments, then move quickly on ideas that fit the Perk brand.
• Collaborate with our designers, videographer, affiliates, and growth team to plan shoots and support larger campaigns.
• Keep an organized content calendar and library of footage, drafts, and finished assets so content is consistently ready to publish.
• Track views, reach, engagement, shares, follower growth, and top-performing content; use the results to improve future posts.

• Experience creating social media content for a brand, personal account, or portfolio, with examples of work you’ve made.
• Confident and natural on camera, with the ability to speak, demonstrate products, and bring personality to videos.
• Strong understanding of Instagram Reels, TikTok, short-form storytelling, trends, pacing, and hooks.
• Hands-on filming and video editing skills using CapCut, Adobe Premiere, or similar tools.
• Strong writing instincts and an eye for brand voice, visual quality, and engaging creative.
• Organized and dependable, with the ability to maintain a posting calendar and manage multiple projects.
• Comfortable reviewing content metrics and making creative improvements based on what performs.
• Collaborative, proactive, open to feedback, and willing to jump in wherever content is needed.
• Experience with consumer brands, ecommerce, photography, or community management is a plus.

• You enjoy being on camera and can make product content feel natural, fun, and authentic.
• You’re equal parts creative and reliable: you have ideas, make the content, and get it posted.
• You know how to make people stop scrolling, watch, comment, and share.
• You like experimenting, learning what works, and improving your content every week.
• You’re excited to help make Perk a brand people recognize and love seeing in their feeds.