The Social Media Specialist supports the strategy, execution, and performance of organic social media programs across a diverse portfolio of brands, focused on a CPG beverage brand in the US. This role brings a strong understanding of CPG marketing and social media best practices, helping to translate brand objectives into engaging, agile, and performance-driven social content.With experience in content planning, community management, and influencer campaign execution, the Social Media Specialist manages end-to-end social activations—balancing always-on support with timely, trend-driven moments. They collaborate closely with strategists, creatives, and clients to ensure content is on-brand, organized, and impactful. The Social Media Specialist will also oversee and mentor junior team members, including Coordinators and Community Managers, providing operational guidance, quality oversight, and hands-on support to maintain excellence across all social channels.*A strong need for someone with Social Strategy and Client Facing experience.*A strong preference with those with Premium Brand Experience / Fashion-Beauty ExperienceJOB DUTIESActs as the Social Media Lead for assigned brands, managing strategy execution and daily operations for organic social media programsDevelops and oversees the implementation of strategic roadmaps (in conjunction with strategists), content calendars, tentpole campaign action plans, and trend-based content rooted in strategic objectivesOwns the translation of social strategy into executional deliverables across multiple brand workstreams, aligning with business and brand goals and ensuring growth on assigned accountsAdvises and presents to clients on how content ladders up to larger brand strategy, and proactively brings forward opportunities to optimize or evolve the workContinuously monitors cultural and platform trends to insert brands meaningfully into real-time conversations and momentsRegularly reviews and analyzes social performance metrics, coupling those with an effective knowledge of social innovations, technological/digital trends, and the client’s target consumer to apply insights to future workstreams and content recommendationsMentors and supports junior team members (including Social Media Community Managers and Coordinators), setting the tone for operational excellence and strategic executionPartners cross-functionally with strategy, creative, media, and client teams to ensure social deliverables are on-brief, high quality, and aligned to platform nuancesIdentifies new opportunities to evolve or grow brand social programs through content innovation, smarter workflow, or cross-channel alignmentCoordinates with necessary third-party agencies/vendors, overseeing the relationship for the client and the social department, to carry out customer strategies on time and budgetSupport departmental initiatives and overall team development via learning opportunities, mentorship and training – updating internal resources and materials and acting as a trusted resource on best practices and strategic recommendations.Oversees influencer campaign execution, ensuring alignment with brand goals, efficient workflows, and integration into the broader social strategyJOB QUALIFICATIONSStrong knowledge of organic social media platforms, best practices, and content development; familiarity with paid social and amplification/boosting is a plusExperience with client interactions, being able to communicate with stakeholders at every levelAbility to support the development of social media strategy and translate it into actionable content plansProven ability to manage multiple brand workstreams, balancing always-on calendars, campaign planning, and reactive content opportunitiesSkilled in building content calendars and campaign action plans while staying adaptable to cultural and trend-driven momentsExperience managing influencer campaigns, from coordination through execution and reportingUnderstanding of key social KPIs and ability to interpret performance data to guide optimizationClear written and verbal communication skills, with confidence collaborating with clients and cross-functional partnersStrong awareness of social and cultural trends, with the ability to recommend relevant opportunities for brand engagementExperience managing and mentoring junior team members (e.g., Coordinators, Community Managers) to ensure quality and consistency across social channels