Job Description :- Develop, execute, and optimize content strategies across social media platforms, primarily Instagram and YouTube.- Plan and manage educational and engaging content aligned with brand objectives.- Create content that increases consumer education and awareness.- Build and strengthen brand credibility through informative and value-driven content.- Drive community growth and engagement through relevant and parent-focused storytelling.- Ensure content is aligned with the needs and interests of parents.- Monitor content performance and continuously improve based on insights and trends.Requirements :- High willingness to learn and grow in a fast-paced environment.- Strong understanding of Instagram, TikTok, and YouTube Shorts algorithms and best practices.- Skilled in writing educational scripts with strong storytelling abilities.- Able to analyze and interpret data insights (reach, retention, watch time, CTR) and translate them into actionable recommendations.- Capable of structuring content using a clear framework (hook–problem–insight–value–CTA).- Experienced in creating research-based content, including competitor analysis, audience insights, and trend mapping.- Highly detail-oriented and accurate, especially in developing educational content structures.- Proactive communicator with strong cross-team collaboration skills.- Adaptive to rapid changes in social media trends and platform updates.- Strong curiosity and interest in parenting and baby skincare topics.