Company Description

LEGACY MOTOR CLUB is a distinguished auto racing organization co-owned by seven-time NASCAR Cup Series champion Jimmie Johnson and Knighthead Capital Management, LLC. Competing in the NASCAR Cup Series under the Toyota Gazoo Racing banner, the CLUB proudly showcases its racing heritage through its drivers, including Erik Jones, John Hunter Nemechek, and Jimmie Johnson. With NASCAR legend Richard Petty as an ambassador, LEGACY MC combines a deep-rooted history in motorsports with a bold, innovative vision for the future. The organization fosters an inclusive community of racing enthusiasts and remains committed to excellence, aiming for victory and championship success.

The Social Media Producer at LEGACY MOTOR CLUB is a true hybrid role, split evenly between creating content and publishing it across our social platforms. This position exists to add creative bandwidth, improve race weekend and event coverage, and protect against burnout as the Digital Media team continues to grow.

This is a hands-on, execution-first role for someone who can both capture great content and think like a social strategist in the moment. The Social Media Producer is embedded in the day-to-day rhythm of the team, shooting, editing, posting, and engaging in real time, especially around race weekends, partner activations, and key moments.

This role is built for a creative operator who thrives in fast-moving environments, understands how content performs socially, and wants to be in the action.

Key Responsibilities

Content Production

Create compelling, social-first content across photo and video.

• Capture behind-the-scenes moments, race weekend coverage, and partner activations

• Shoot and edit short-form video for platforms like Instagram, TikTok, X, and YouTube

• Create quick-turn assets for breaking news, in-the-moment moments, and live events

• Maintain a consistent visual and tonal style aligned with LEGACY MOTOR CLUB’s brand

• Support longer-term content series and storytelling initiative

Social Publishing & Execution

Support the execution of LEGACY MOTOR CLUB’s social channels in partnership with the Social Media Manager.

• Write captions and publish content under the direction of the Social Media Manager

• Assist with scheduling and daily content flow

• Monitor performance and flag trends, opportunities, and moments in real time

• Support live posting during races, events, and partner moments

• Help maintain a consistent cadence across all channels

Coverage & Collaboration

Act as a flexible creative resource across the Digital Media team.

• Travel with the team for select races and events

• Provide on-site coverage for sponsors, drivers, and special initiatives

• Collaborate with Content Producers and Graphic Designers on campaigns

• Step in during high-volume periods to ensure no moments are missed

Qualifications

Experience & Background

• 1 to 3 years of experience in social content creation or digital media

• Strong portfolio or examples of social-first video and photo work

• Experience shooting and editing on mobile and professional cameras

• Familiarity with major social platforms and their native content styles

• Background in sports, lifestyle, or live-event environments is a plus

Core Competencies

• Hybrid Operator: Equally comfortable creating and publishing content

• Fast Turnaround: Can capture, edit, and post in real time

• Platform Native: Understands what works on each social channel

• Story-Driven: Sees moments and turns them into content

• Reliable Under Pressure: Performs well in live, high-energy environments

Traits & Culture Fit

• Thrives in fast-paced, unpredictable settings

• Energized by live events and real-time storytelling

• Collaborative, adaptable, and solutions-oriented

• Comfortable traveling and working race weekends

• Takes pride in helping the team stay creative, consistent, and healthy

Please include a link to your portfolio or examples of your work with resume submission.