Social Media Specialist

Job Summary The University of Colorado Anschutz School of Medicine is seeking a talented full‑time Social Media Specialist. This position will independently create and manage content for the School of Medicine social media platforms, ensuring that content is compelling, accurate, relevant, current, and consistent with CU brand messaging. The position requires exceptional attention to detail, the ability to stay on task, and the ability to work with varying levels of staff and faculty to gather information, write, and distribute content appropriately. The hybrid role requires excellent project management abilities in a fast‑paced environment, with two to three days a week expected in the office connecting with leaders, physicians, researchers, and staff. The Social Media Specialist will be a contributing member of the CU Anschutz School of Medicine communications team, supporting the goals of the Dean's Office. This position will help to elevate and connect the communications between the school and its departments, divisions, and centers through our shared services structure. Key Responsibilities Work with Social Media Program Lead and Communications Program Managers to develop social media strategy, including Facebook, X, Instagram, LinkedIn, YouTube, Threads, and Bluesky to promote the mission and vision of the School of Medicine and its departments, divisions, and centers. Generate photos, videos, and infographics for social media. Support Social Media Program Lead in maintaining the social media editorial content calendar. Develop, implement, and track the effectiveness of social media or digital campaigns. Respond promptly to messages, comments, and inquiries. Monitor social media to manage mentions of the School of Medicine and engage in relevant online discussions. Build and maintain relationships with faculty and staff within the CU Anschutz School of Medicine and shared services units. Collaborate with colleagues at CU Anschutz, UCHealth, Children's Hospital Colorado, Veterans Affairs, and other partners as appropriate. Identify and implement best practices regarding communication practices, strategies, and tools. Attend campus communications meetings as needed. Work Location Hybrid – eligible for a hybrid schedule of two to three days per week on campus and as needed for in‑person meetings. Benefits Medical: Multiple plan options Dental: Multiple plan options Additional Insurance: Disability, Life, Vision Retirement 401(a) Plan: Employer contributes 10% of gross pay Paid Time Off: Accruals over the year Vacation Days: 22 per year (maximum accrual 352 hours) Sick Days: 15 per year (unlimited maximum accrual) Holiday Days: 15 per year Tuition Benefit: Employees have access on all CU campuses ECO Pass: Reduced rate RTD Bus and light rail service Qualifications Minimum Qualifications Bachelor's degree from an accredited college or university in marketing, communications, public or media relations, journalism, or other related fields. Substitution: a combination of education and related technical/military/paraprofessional experience may be substituted for a bachelor's degree on a year‑for‑year basis. Two years of experience working in professional or branded social media growth and management, or related communications, public relations, and marketing fields, preferably in health care or higher education. Preferred Qualifications Communications experience in a university, academic medical center, and/or large hospital system environment. Experience with Smartsheet, Sprout, or other calendar/social media management tools. Experience with photography, videography, and video editing. Additional training or professional development in social media strategy and implementation, search engine optimization, content management systems, and video editing. Experience with project management, prioritization, timelines, and ensuring on‑time deliverables. Those selected for interviews will be asked to provide work samples: 3–5 social media posts, including infographics, videos, and website posts. Conditions of Employment Applicants must be legally authorized to work in the United States without requiring sponsorship. The University does not provide work visa sponsorship or employment authorization for this position now or in the future. Knowledge, Skills, and Abilities Exceptional independent writing skills and experience developing clear, concise, and key message‑focused communications. Willingness to learn and receive feedback on effective social media best practices. Excellent knowledge of editing and grammar, including AP style. Able to work with and manage multiple perspectives and actively listen to others to understand their perspective. Demonstrated ability to capture the voice of a brand or person and deliver it consistently. Strong data literacy, including KPIs, trends, dashboards, and reporting. Highly organized and dependable; able to multitask, work quickly, and effectively manage multiple deadlines with minimal supervision. Self‑starter who can work independently and in a team environment. Demonstrated creativity and problem‑solving skills. Knowledge of HIPAA policies and procedures. How to Apply Submit a letter of interest describing relevant job experiences and interest in the position. Submit a curriculum vitae or resume. Submit three to five professional references, including name, address, phone number, and email address. Those selected for interviews will be asked to provide work samples: 3‑5 social media posts, including infographics, videos, and website posts. Direct any questions to SOMcommunications@cuanschutz.edu. Equal Employment Opportunity Statement CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities. ADA Statement The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu. Background Check Statement The University of Colorado Anschutz is dedicated to ensuring a safe and secure environment for our faculty, staff, students, and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees. Vaccination Statement CU Anschutz strongly encourages vaccination against the COVID‑19 virus and other vaccine‑preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety‑sensitive job duties, you must enroll in the occupational health medical surveillance program. #J-18808-Ljbffr