Social Media Specialist

The General Motors Global Social Marketing team is seeking a motivated, detail-oriented Social Media Specialist to support the social media and brand engagement efforts for Team Chevy and Chevrolet’s motorsports programs. This role sits within the Social Media Marketing organization and focuses on managing Team Chevy social channels, day-to-day activity, and racing coverage. As a social-first thinker with a passion for motorsports and digital trends, you will help manage content calendars, collaborate with internal teams and agencies, and foster a loyal, engaged racing community. Your experience in social media execution will help elevate the Team Chevy social presence and deliver against key KPIs including reach, engagement, and brand loyalty. Key Responsibilities Content Planning & Campaign Support Lead andassistin developing evergreen and racing-focused social strategies and content that align with brand pillars, race education, seasonal motorsports calendars, and event-specific needs. Support best-in-class social campaigns that reflect Chevrolet and Team Chevy priorities and key customer demographics. Content Calendar & Channel Management Help manage always-on and race-weekend content calendars for Team Chevy social channels. Coordinate with cross-functional teams, legal, and external and agency partners to ensuretimelyapprovals and delivery of content. Ensure content is formatted andoptimizedfor platform-specific best practices, with a strong emphasis on real-time race coverage and live event storytelling. Racing Coverage & On-Site Support Support live coverage at key race events, capturing and coordinating real-time content from the track to social channels. Collaborate with teams and partners on‑site to bring the Team Chevy story to life in social-friendly formats. Community Development & Engagement Support the growth of loyal Team Chevy communities across platforms by engaging fans, creators, drivers, teams, and partners. Assistwith influencer relationships and user-generated content (UGC) initiatives to foster advocacy within themotorsportscommunity. Project & Stakeholder Management Help organize and track workstreams with internal teams and agencies for content planning, race-weekend execution, timelines, and deliverables. Monitor progress of social initiatives to ensure all milestones and publishing deadlines are met. Analytics & Optimization Partner with analytics teams to gather performance data and help deliver monthly and post-event insights. Use learnings to refine future content, race coverage approaches, and community engagement strategies. Platform, Brand & Trend Stewardship Maintain relationships with platform partners and stay current on motorsports, social, andcreatorbest practices. Ensure all content reflects Chevrolet and Team Chevy’s brand tone, voice, and visual identity. Monitor emerging social and racing trends (e.g., formats, meme culture, motorsports terminology, fan behaviors) to informtimelyand relevant content ideas. Qualifications Experience: 2 -4 + years of experience in social media, content development, campaign support, or community management, ideally within an agency, brand, entertainment, or sports environment. Motorsports, automotive, performance vehicle, or live event experience and/or passionstronglypreferred. Strong understanding of major social platforms (Meta, Instagram, X, TikTok, YouTube, etc.) and platform-native best practices. Demonstrated ability to create or brief compelling, on-brand social content tailored toplatformandaudience. Excellent written and verbal communication skills witha keenattention to detail. Strong organizational and project management skills; comfortable managing multiple priorities in a fast-paced environment. Collaborative, team-oriented mindset with experience working across cross-functional teams and external agencies. Proactive self-starter witha problem-solving, “find a way” mentality. Other Requirements: Bachelor’s degree r #J-18808-Ljbffr