Social Media Specialist

Social Media Specialist Ziegler Companies is seeking a Social Media Specialist to lead the development and execution of enterprise social media strategies that strengthen brand awareness, support recruitment, enhance customer engagement and reinforce Ziegler's reputation across digital channels. Serves as the organization's subject matter expert for social media strategy, governance, audience engagement and platform optimization. Responsibilities Develop the enterprise social media strategy across brand, recruiting, thought leadership and commercial objectives Serve as the subject matter expert on social channel best practices, emerging platforms and algorithm changes Build executive and employee advocacy programs that increase company visibility and credibility Translate social listening, engagement trends and audience behavior into actional recommendations for marketing strategy, content development and customer experience improvements Establish channel-specific content strategies and KPI frameworks Partner with Segment Marketing and Corporate Communications to identify opportunities for customer storytelling and commercial impact Provide quarterly recommendations regarding channel mix, investment priorities and content optimization Manage day-to-day execution and publishing across enterprise social media channels including LinkedIn, Instagram, YouTube, Facebook, TikTok, X, and PR channels Responsible for community management guidelines, escalation protocols, social listening and response timing Write and produce content aligned to brand voice, communications priorities and campaign goals. Manage social content calendars and posting schedules, and platform-specific optimization, considering both organic and paid media strategies Ensure all social content aligns with brand and legal/compliance standards Qualifications: Bachelor's degree in Marketing, Communications, Public Relations, Journalism or related field required; equivalent social media management experience and writing portfolio may be considered 4-7 years of social media or digital content experience. Strong writing skills with a portfolio of published brand content Experience managing business accounts on major platforms (Instagram, Facebook, TikTok, X) Working knowledge of paid social advertising with boosted content Comfort with social media management and listening tools (Sprout Social, Hootsuite) Experience with employee advocacy programs, recruiting content and reputation monitoring Experience using social analytics to influence business and content decisions Experience managing enterprise-level social governance Travel: Up to 10% Minimum Physical Requirements: Standing, walking, using hands, talking, hearing This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals. SEE YOURSELF AT ZIEGLER Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today! The pay range for this position is $64,400.00 to $77,250.00 Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant's location. Along with competitive pay, full time positions are benefits eligible which includes: Health, Dental, Vision and Life Insurance 15 days of PTO your first year, accrual starts day 1 9 paid holidays 401(k) plan with company contribution and match HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year Short-Term and Long-Term Disability Insurance, FSA & EAP Paid Parental Leave & Funeral Leave Fitness membership discount Education Assistance At Ziegler Inc. we're committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.