Social Media Specialist

Job Title: Social Media SpecialistLocation: Phoenix, AZEmployment Type: Full timeReports To: Brand Marketing ManagerTravel: 15%Work Schedule: Mon-Fri 8am-5pmCompensation & BenefitsPay Range: $54,600-$68,200k per yearIncentive Pay: Quarterly performance bonusBenefits Summary: Medical, Dental, Vision, 401(k) profit sharing, Vacation, Holidays, Floating Holidays, Company-paid LTD and life insurance, and Sick leavePOSITION SUMMARYThe Social Media Specialist owns organic social for Main Event, FoodStory Brands’ protein bar brand, and helps define how the brand looks, sounds, and shows up in people’s feeds. Working closely with the Brand Marketing Manager, the role turns brand strategy into social-first content. It owns the monthly content calendar, the content mix, the asset library, and monthly performance reporting; captures and edits photo and short-form video; designs social-first graphics; and engages the community in real time in the brand’s voice.The role uses independent judgment to decide which timely cultural moments to act on, recommends content and platform strategy based on performance data, and brings new ideas to the table rather than only executing them.ESSENTIAL DUTIES AND RESPONSIBILITIESThe following duties are essential to successful performance in this position. Other duties may be assigned.Content Strategy and PlanningOwn the monthly content calendar, built with the Brand Marketing Manager and planned up to one month in advanceSet the content mix across brand pillars, campaigns, and timely cultural moments, and decide which moments the brand acts onMonitor platform trends, emerging formats, and cultural conversations, and recommend relevant opportunities for Main EventOwn the scheduling and publishing workflow across Main Event’s social channels, and publish approved contentContent Creation and ProductionHelp define and maintain the brand’s social-first visual style across photo, short-form video, and graphicsOwn the content library: maintain a running inventory of brand assets and identify gapsDevelop shot lists based on upcoming content needs, campaigns, and social trendsCapture and direct high-quality photo and video content optimized for social, including real-time content at brand events, partnerships, and activationsPlan and run content shoots, both on-site and off-siteCreate and edit short-form video (Reels, TikToks) using platform trends, sounds, hooks, and social-first storytellingDesign social-first graphics using Canva and/or Adobe Creative SuiteWrite platform-appropriate captions and select tags, hashtags, and keywords to maximize organic visibilityRoute social copy that includes product, nutrition, or health claims through the brand’s claims review and approval process before publishingCommunity ManagementHelp set the tone and response standards for comments, DMs, and brand mentionsEngage with the community in real time on the brand’s behalf, responding to comments, DMs, and mentions within the brand voice and response standardsLead real-time community management around product launches, partnerships, events, and other key brand momentsBuild a habit of proactive engagement with relevant creators, athletes, brands, consumers, and conversationsCreate a feedback loop that brings notable consumer feedback, recurring questions, and emerging conversations back to the Brand Marketing ManagerSupport influencer and partnership efforts as needed, including PR packagesPerformance Reporting and OptimizationOwn monthly organic social reporting, covering impressions, engagement, follower growth, and other relevant platform metricsAnalyze performance to identify top-performing content, trends, and recurring themes, and turn the findings into recommendations for future planningPartner with the Brand Marketing Manager on an ongoing test-and-learn approach for content formats, creative approaches, posting strategies, and platform tacticsMaintain confidentiality and use discretion when working with unreleased products, partnerships, and campaign plansAttends all required staff trainings and meetings, and completes all assigned training on timeAdheres to and promotes the FoodStory Brands Mission, Vision, and Values while acting as a role model for othersOther duties as assignedSCOPE AND AUTHORITYHands-on ownership of organic social for Main Event, from calendar planning through publishing, community management, and reportingOwns the content calendar, asset library, and monthly performance reporting, not just their executionAuthority to engage with the community in real time within agreed brand voice and response standardsExpected to identify and recommend timely social opportunities, and bring new content ideas to the tableDirect working relationship with the Brand Marketing Manager, plus cross-functional partners on shoots, events, partnerships, and influencer effortsFIRST-YEAR SUCCESS MEASURESContent calendar delivered monthly, at least one month in advanceFollower growth of and engagement rate of across Main Event’s primary channelsMonthly performance reports delivered with insights and recommendationsBrand voice and community response standards documented and in useSUPERVISORY RESPONSIBILITIESThis position has no direct supervisory responsibilities.EDUCATION AND EXPERIENCEBachelor’s degree in Marketing, Communications, or a related field preferred, or equivalent experience2–3+ years of experience in social media, content creation, digital marketing, or a related fieldExperience capturing and editing short-form photo and video contentExperience reviewing social media analytics and translating performance data into actionable insightsProficiency in Canva and/or Adobe Creative SuiteExperience with social media management and reporting platforms preferredInterest in fitness, nutrition, sports, wellness, or performance culture preferredPortfolio of social content created by the candidate, required with applicationKNOWLEDGE, SKILLS, AND ABILITIESTo perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.Strong understanding of Instagram and TikTok, including current platform trends and best practicesStrong copywriting skills, with the ability to adapt tone and messaging for socialStrong eye for what performs and the judgment to act on a timely moment within brand standardsStrong attention to detail and ability to manage multiple deadlines at the same timeComfortable working behind the camera and directing content in fast-paced environmentsProactive mindset and willingness to bring new ideas to the tableAbility to use discretion and maintain confidentialityDemonstrated commitment to FoodStory Brands’ entrepreneurial culture — thinking dynamically, acting with transparency, and committing to shared success and mutual growthPHYSICAL DEMANDS AND WORK ENVIRONMENTThis position operates in a professional office environment and on location at content shoots, events, and activations, with travel of approximately 15%. Occasional evening and weekend availability is required for timely coverage of special events and activations. While performing the duties of this position, the employee is regularly required to sit for extended periods and communicate verbally and in writing; frequently stands and moves for extended periods during shoots and events; and occasionally lifts and/or carries up to 25 pounds of camera and production equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Hiring ProcessOur process may include application review, interviews, assessments, reference checks, and a conditional offer.Equal Opportunity Employer StatementThe Company is an Equal Opportunity Employer and does not discriminate on the basis of any legally protected status.Accommodation StatementApplicants needing accommodation during the hiring process may contact human resources @ .Work AuthorizationEmployment is contingent upon the ability to work lawfully in the United States and completion of employment eligibility verification after hire.Background Check / Drug TestingEmployment offers may be contingent upon job-related screening, where permitted by law.At Will EmploymentEmployment with FoodStory Brands is at-will, meaning either the employee or the company may end the employment relationship at any time, with or without cause or notice, unless otherwise required by applicable law.This job postings not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The company reserves the right to modify this description at any time.