Sr. Director of Integrated Marketing

Job Title: Senior Director, Integrated MarketingLocation: New York City | Hybrid, 4 days in officeI’m partnering with a leading global investment firm that is evolving its marketing organization and looking to hire a Senior Director of Integrated Marketing. This newly created, highly visible role will serve as a strategic thought partner to senior stakeholders, helping shape a more integrated approach across content, brand strategy, investor marketing and creative services. The Senior Director will work closely with the business to understand key priorities and translate them into thoughtful marketing strategies, campaigns, content and materials.Key ResponsibilitiesLead integrated marketing initiatives across content, brand, digital, creative and investor marketingPartner closely with senior business and investment leaders to understand priorities and identify marketing needsDevelop marketing strategies and materials that support business development, investor engagement and broader firm positioningConnect teams and channels to create a more cohesive approach to marketingTranslate complex investment strategies and market themes into clear, compelling messaging and contentHelp shape thought leadership, campaigns and strategic content across multiple channelsProvide strategic direction to internal teams and external partnersEstablish performance metrics and evaluate the effectiveness of marketing initiativesIdeal Background15+ years of marketing experience, ideally within asset management, alternative investments, private markets or broader financial services10+ years in a leadership positionStrong background across integrated marketing, content strategy, brand and investor marketingExperience acting as a strategic advisor to senior business leadersAbility to understand business objectives and build marketing strategies around themStrong knowledge of investment products, audiences and financial marketsProven leadership experience and ability to work across multiple teams and stakeholdersStrong storytelling skills with the ability to make complex investment concepts accessible and engaging