Sr Marketing Manager- Content Strategy

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our "people helping people" philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference. While we're proud of our history, we're even more excited about our future. With business and technology transformation on the horizon, there's never been a better time to be part of BECU. You bring more than your expertise to your role, and that matters here. Your story, perspectives, and lived experiences help shape belonging at BECU and deepen how we connect with and support our employees, our members, and our communities. PAY RANGE The Target Pay Range for this position is $128,900.00-$157,500.00 annually. The full Pay Range is $99,900.00 - $186,400.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role. BENEFITS - because people helping people starts with supporting you 401(k) Company Match (up to 3%) 4% annual contribution to your 401(k) by BECU Medical, Dental and Vision (family contributions as well) PTO Program + Exchange Program Tuition Reimbursement Program BECU Cares volunteer time off + donation match IMPACT YOU'LL MAKE: You will shape how BECU connects, informs, and inspires through content that truly resonates. As a Content Strategy leader,you'llblend data, creativity, and marketing strategy to design impactful experiences that guide prospective and existing members along their financial journeys. Your work will directly influence how members discover, understand, and engage with BECU's products-driving growth while building trust. By translating insights into meaningful content strategies,you'llelevate our brand presence, improve conversion, and empower more people to achieve financial well-being. Please Note: Occasional Travel to headquarters in Tukwila, WA will be required throughout the year. WHAT YOU'LL DO: Content Strategy Leadership: You'lldevelop and continuously refine comprehensive content strategies that drive website traffic, member acquisition, product adoption, and engagement-ensuring every piece of content serves a clear purpose. Marketing & Content Integration: You'llalign content strategy with broader marketing models, channel strategies, and offer strategies to maximize performance across digital and traditional platforms. Data-Driven Optimization: You'llleverageanalytics, content audits, A/B testing, and tools like GA4 to uncover insights,identifyopportunities, and make informed decisions that improve content effectiveness and conversion rates. Content Creation & Optimization: You'llwrite, edit, andoptimizeweb content that educates, engages, and converts-whilemaintainingconsistency with BECU's brand voice and compliance standards. Information Architecture & UX: You'lllead or contribute to website enhancements, content restructuring, and information architecture improvements to create seamless, intuitive user experiences. Editorial Planning & Execution: You'llmanage the editorial calendar and collaborate with writers, designers, and project managers to deliver high-quality content on time. Cross-Functional Collaboration: You'llpartner closely with teams across marketing, product, analytics, and finance to build integrated strategies that support business goals and member needs. Competitive & Market Insights: You'llperform competitive analysis and stay ahead of market trends to keep BECU's content relevant, differentiated, and impactful. Leadership & Mentorship: You'llmentor team members, foster collaboration, and inspire innovative thinking that elevates content strategy and execution. Executive Communication: You'llpresent insights, strategies, and recommendations to senior leadership, helping guide key business decisions. Thisisn'tjust about tickingoff tasks on a list.It'sabout making a significant, positive change in BECU's journey, where your contributions are valued, and your growth is continually fostered. WHAT YOU'LL GAIN: Strategic Ownership: Opportunity to lead and shape enterprise-level content strategy that directlyimpactsgrowth and member experience Creative & Analytical Balance: A role that blends storytelling, UX thinking, and data-driven decision making Meaningful Impact: Work that helps members improve their financial well-being through clear, accessible content Cross-Functional Influence: Collaboration with diverse teams across marketing, product, analytics, and leadership Innovation Opportunities: Ability to experiment withnew contentformats, technologies, and optimization methods Career Growth: Exposure to executive-level strategy and leadership opportunities within a trusted financial institution Supportive Culture: A team environment that values collaboration, inclusion, and continuous learning Purpose-Driven Work: Alignment with an organization focused on improving members' financial health and community impact QUALIFICATIONS: Minimum Qualifications: Minimum requires aBachelor's degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience Minimum6years of experience in content, web or user experience strategyrequired. Desired Qualifications: Advanced degree in Marketing, Business Administration, or Communications preferred. Demonstrated ability to translate business and user needs into content solutionsrequired. Excellent written and verbal communication skills, including experience writing web copyrequired. Content marketing experiencea plus. Previousexperience designing information architecture for the implementation of large-scale content solutions and using web analytics to support assessments and decisions preferred. Experience analyzing metrics and data and providing recommendations based on findings. Experience with Google Analyticshighlypreferred. Experience with an enterprise-wide content management system (CMS) preferred. Excellent project management skills with a strong service focus and ability to manage multiple projects and deliverables Excellent written and presentation skills, including presentation development and delivery Demonstrated understanding of brand and its relation to positioning, marketing strategies, and tactics Excellent business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation CRM and life-cycle marketing experience JOIN THE JOURNEY: Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributionsdon'tjust fill a role, but fuel the growth and success of BECU? This is more than a job -it'sa chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU. Embrace the opportunity to grow with us. Apply now, bring yourexpertiseto the table, andlet'sachieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #BECUJourney EEO Statement: BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.