Strategist, Hero Content Packaging Apply
Full job description
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery the stuff dreams are made of.
Who We Are
When we say, the stuff dreams are made of, were not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating whats next
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
The Strategist, Hero Content Packaging is responsible for creating and executing packaging strategies around B/R's top content. They'll collaborate with design, marketing, production, and programming stakeholders to develop thumbnails, copy and edits with the goal of optimizing content reach. They'll use analytic learnings and previous content experiences to find new and engaging ways to connect B/R's content to sports fans.
Your Role Accountabilities...
- Create and manage Bleacher Report's packaging strategies around premium content
- Make packaging decisions across thumbnail design, edits and copy for 'Hero' content
- Experiment with new packaging techniques across app, social and web
- Utilize analytic platforms to track KPIs and optimize content recommendations
- Coordinate with programming, design, production, marketing and analytics stakeholders
- Organize and maintain programming calendar for premium content
- Create a process for collaborating with stakeholders across groups stratified to level of effort needed for each project
Qualifications & Experiences...
- Passionate sports fan with 3-5 years of experience in digital media and content strategy
- Proven experience packaging content across multiple social platforms
- Expansive copy-writing skills with social experience preferred
- Extensive knowledge of latest sports culture trends and how to leverage in digital media
- Experience editing for social platforms like
- YouTube, Instagram and TikTok
- Deep understanding of how to use analytics to impact content decision-making
- Experience driving content strategies across multiple platforms from beginning to end
- Experience with paid content marketing strategies and tactics
- Experience leading small teams and/or projects and briefing stakeholders
- Results oriented, self-motivated
- Comfortable working in a fast-paced environment
- Awareness of Bleacher Report's voice and extensive knowledge of internet sports culture
How We Get Things Done
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discoverys total compensation package for employees. Pay Range: $70,000.00 - $130,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If youre a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.
