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Student Affairs Marketing and Communication Specialist (Public Affairs|Communications II)

In Capellen United States

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Student Affairs Marketing and Communication Specialist (Public Affairs|Communications II)   

JOB TITLE:

Student Affairs Marketing and Communication Specialist (Public Affairs|Communications II)

JOB TYPE:

Full-time

JOB LOCATION:

San Bernardino Capellen United States

JOB DESCRIPTION:

Job no: 535734
Work type: Staff
Location: San Bernardino - San Bernardino Campus
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications

Job Summary:

Under the general supervision of the DSA Chief of Staff/Director of Operations & Fiscal Management, the Division of Student Affairs Marketing and Communications Specialist will lead all marketing, media relations, and communication efforts for the Division of Student Affairs and the VPs Office for Student Affairs.
This includes the development and execution of various marketing and communication activities for print and electronic mediums, executive speaking engagements, social media, and divisional programs or events.

Major duties and responsibilities:

Communications Development

The Division of Student Affairs (DSA) Marketing and Communications Specialist will perform the following, including but not limited to:

  • Write, edit, and proofread copy to produce standard print or electronically-based communications for targeted internal and external audiences;
  • Collaborate with the DSA Graphic Specialist, graphic designers, photographers, staff, division administrators, and others on the theme, design, and content of print and electronic publications to maximize impact and engagement;
  • Participate in the ongoing coordination and development of the DSA website, social media accounts, and emerging platforms;
  • Lead communication efforts to the campus community, drafting and disseminating information to students on behalf of the division;
  • coordinate the email accounts for the VP for Student Affairs and the Division of Student Affairs to disseminate cohesive messaging that aids in student engagement, DEI efforts, sharing critical student services to campus constituents, and building student success;
  • Create and research stories, including content and layout creation for the Division of Student Affairs monthly newsletter and annual reporting efforts.

Programmatic/Institutional Marketing

The Division of Student Affairs Marketing and Communications Specialist will perform the following, including but not limited to:

  • In partnership with the DSA Graphic Specialist, lead the divisions marketing committee, providing key updates and direction for all student affairs programs to increase engagement and visibility;
  • Conduct training for division staff on division and university marketing practices;
  • Working in collaboration with DSA partners (including Athletics, ASI, SMSU, etc.
    ) to develop strategies to promote school spirit, the Division of Student Affairs, and student affairs programs by using market research data to determine the most effective techniques and approaches for reaching target audiences;
  • Identify the needs and interests of various constituent groups;
  • Enhance strategic communication efforts, including selecting the best medium to achieve marketing and engagement goals;
  • Assess marketing analytics for communication efforts for continuous improvement;
  • Provide marketing and communications recommendations to division leadership to meet industry standards and increase engagement with students;
  • Create marketing strategies to position the division better to achieve its goals and maintain business continuity.

Public Affairs

  • The Division of Student Affairs Marketing and Communications Specialist will perform the following, including but not limited to:
  • Act as the lead advisor on public affairs policies for the division, relating to day-to-day communication activities;
  • Draft various communications and speeches on behalf of the division, including the Vice President for Student Affairs;
  • Assess the public relations impact of division events and activities;
  • Establish and implement divisional public information systems;
  • Cultivate on-campus and community partnerships;
  • Serve as a liaison with the Division of University Advancement, committees, community groups, etc.
    , to engage in marketing and communication efforts, including developing fundraising campaigns.

Media Relations

The Division of Student Affairs Marketing and Communications Specialist will perform the following, including but not limited to:

  • Promote and publicize divisional activities and programs;
  • Utilize innovative media opportunities to enhance and sustain communication efforts for the division;
  • Maintain the divisions photo archive on Flickr and ensure all DSA events are staffed with student or campus photographers;
  • Determine strategic placement of information within social media platforms or university media outlets;
  • Maintain brand guidelines that uphold university standards and establish consistent and meaningful visual identity;
  • Prepare and disseminate information and news stories;
  • Assisting in the coordination of media briefings or other related activities.

Other Classification Related Duties as Assigned

  • Participate in divisional programs and committees;
  • Engage in professional development opportunities to increase divisional marketing and communication efforts.

Minimum Qualifications: Required Education and Experience

  • Equivalent to a bachelor's degree in a related field
  • Three years of related professional or technical experience required.

Required Qualifications

  • In addition to Position Skill Level I knowledge and skill requirements, work assignments typically require: Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
  • Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.
  • Ability to build and manage more sophisticated media contacts.
  • Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
  • Working knowledge of copyright and other applicable laws pertaining to publications and the media.
  • Thorough knowledge of web communication techniques, vehicles and formats.
  • Ability to effectively use web technology to achieve communication goals.
  • Ability to analyze and select pertinent facts and integrate them into communication vehicles.
  • Strong story development and journalistic writing skills, as well as advanced editorial skills.
  • Knowledge of interview techniques and the ability to define and deliver media messages.
  • Working knowledge of marketing and research techniques and methods.
  • Ability to apply market research to identify communication needs and target audiences.
  • Ability to apply appropriate statistical techniques and methods to research or sports information.
  • Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.
  • Ability to provide lead work direction.

Preferred Qualifications

  • Masters degree in communications, public affairs, or related field.
  • Higher education experience.
  • Knowledge of the fundamentals of public affairs and/or media relations and/or some exposure to marketing and marketing research.
  • Strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles.

Compensation and Benefits:

Anticipated Hiring Range: $3761 - $5000 per month

Classification Salary Range: $3761 - $6803 per month

The salary offered will take into account internal equity and experience among other factors.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year.
Eligible employees are also able to participate in the fee waiver education program.
A summary of benefit information can be found here.

Position Information:

Work status: Full-time/Exempt/Probationary

Academic year schedule: Monday through Friday (8:00 am 5:00 pm), some evenings/weekends.

Summer schedule: Monday through Thursday (7:00 am - 5:30 pm), some evenings/weekends.

The application deadline is Wednesday, February 14th, 2024.

As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

California State University, San Bernardino in not a sponsoring agency for staff or management positions (i.
e.
H1-B Visas).

Conditions of Employment

Background Check

Satisfactory completion of a background check (including a criminal records check) is required for employment.
CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information.
Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Drivers License Check

Possession of a valid Driver's License is required.
Employees in this position will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record.

I-9

CSUSB hires only individuals lawfully authorized to work in the United States.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
See Form I-9 Acceptable Documents at https://www.
uscis.
gov/i-9-central/form-i-9-acceptable-documents.

Statement of Commitment to Diversity

In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience.
We welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community.
We will create, promote, and maintain activities and programs that further our understanding of individual and group diversity.
We will also develop and communicate policies and promote values that discourage intolerance and discrimination.

California State University, San Bernardino is proud to be an Affirmative Action/Equal Opportunity Employer.
We recruit, hire, train, and administer all personnel actions without regard to race, ethnicity, religion, color, caste, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, socioeconomic status, genetic information, medical condition, disability, marital status, protected military or veteran status, or any other status protected by applicable law.
This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking.
This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter.
(Executive Order 1096) For more information about Diversity & Inclusion at CSUSB, please visit https://www.
csusb.
edu/human-resources/diversity-inclusion

Closing Statement:

Reasonable Accommodation

We provide reasonable accommodations to applicants and employees with disabilities.
Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact CSUSB Benefits at benefits@csusb.
edu.

Smoking

CSUSB is a smoke and tobacco-free campus.
See policy at https://calstate.
policystat.
com/policy/6591951/latest/.

Clery Act

In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State San Bernardino Annual Security and Fire Safety Report is available at: https://www.
csusb.
edu/clery-act

Advertised: Jan 31 2024 Pacific Standard Time
Applications close: Feb 14 2024 Pacific Standard Time

Position Details

POSTED:

EMPLOYMENT:

Full-time

SALARY:

6803 per year

SNAPRECRUIT ID:

S-1707125009-4e6a30d00f9d5ee8fe35ee563398a5a0

LOCATION:

Capellen United States

CITY:

San Bernardino

Job Origin:

jpick2

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Aug 19, 2017 9am-6pm
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Job no: 535734
Work type: Staff
Location: San Bernardino - San Bernardino Campus
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications

Job Summary:

Under the general supervision of the DSA Chief of Staff/Director of Operations & Fiscal Management, the Division of Student Affairs Marketing and Communications Specialist will lead all marketing, media relations, and communication efforts for the Division of Student Affairs and the VPs Office for Student Affairs. This includes the development and execution of various marketing and communication activities for print and electronic mediums, executive speaking engagements, social media, and divisional programs or events.

Major duties and responsibilities:

Communications Development

The Division of Student Affairs (DSA) Marketing and Communications Specialist will perform the following, including but not limited to:

  • Write, edit, and proofread copy to produce standard print or electronically-based communications for targeted internal and external audiences;
  • Collaborate with the DSA Graphic Specialist, graphic designers, photographers, staff, division administrators, and others on the theme, design, and content of print and electronic publications to maximize impact and engagement;
  • Participate in the ongoing coordination and development of the DSA website, social media accounts, and emerging platforms;
  • Lead communication efforts to the campus community, drafting and disseminating information to students on behalf of the division;
  • coordinate the email accounts for the VP for Student Affairs and the Division of Student Affairs to disseminate cohesive messaging that aids in student engagement, DEI efforts, sharing critical student services to campus constituents, and building student success;
  • Create and research stories, including content and layout creation for the Division of Student Affairs monthly newsletter and annual reporting efforts.

Programmatic/Institutional Marketing

The Division of Student Affairs Marketing and Communications Specialist will perform the following, including but not limited to:

  • In partnership with the DSA Graphic Specialist, lead the divisions marketing committee, providing key updates and direction for all student affairs programs to increase engagement and visibility;
  • Conduct training for division staff on division and university marketing practices;
  • Working in collaboration with DSA partners (including Athletics, ASI, SMSU, etc.) to develop strategies to promote school spirit, the Division of Student Affairs, and student affairs programs by using market research data to determine the most effective techniques and approaches for reaching target audiences;
  • Identify the needs and interests of various constituent groups;
  • Enhance strategic communication efforts, including selecting the best medium to achieve marketing and engagement goals;
  • Assess marketing analytics for communication efforts for continuous improvement;
  • Provide marketing and communications recommendations to division leadership to meet industry standards and increase engagement with students;
  • Create marketing strategies to position the division better to achieve its goals and maintain business continuity.

Public Affairs

  • The Division of Student Affairs Marketing and Communications Specialist will perform the following, including but not limited to:
  • Act as the lead advisor on public affairs policies for the division, relating to day-to-day communication activities;
  • Draft various communications and speeches on behalf of the division, including the Vice President for Student Affairs;
  • Assess the public relations impact of division events and activities;
  • Establish and implement divisional public information systems;
  • Cultivate on-campus and community partnerships;
  • Serve as a liaison with the Division of University Advancement, committees, community groups, etc., to engage in marketing and communication efforts, including developing fundraising campaigns.

Media Relations

The Division of Student Affairs Marketing and Communications Specialist will perform the following, including but not limited to:

  • Promote and publicize divisional activities and programs;
  • Utilize innovative media opportunities to enhance and sustain communication efforts for the division;
  • Maintain the divisions photo archive on Flickr and ensure all DSA events are staffed with student or campus photographers;
  • Determine strategic placement of information within social media platforms or university media outlets;
  • Maintain brand guidelines that uphold university standards and establish consistent and meaningful visual identity;
  • Prepare and disseminate information and news stories;
  • Assisting in the coordination of media briefings or other related activities.

Other Classification Related Duties as Assigned

  • Participate in divisional programs and committees;
  • Engage in professional development opportunities to increase divisional marketing and communication efforts.

Minimum Qualifications: Required Education and Experience

  • Equivalent to a bachelor's degree in a related field
  • Three years of related professional or technical experience required.

Required Qualifications

  • In addition to Position Skill Level I knowledge and skill requirements, work assignments typically require: Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
  • Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.
  • Ability to build and manage more sophisticated media contacts.
  • Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
  • Working knowledge of copyright and other applicable laws pertaining to publications and the media.
  • Thorough knowledge of web communication techniques, vehicles and formats.
  • Ability to effectively use web technology to achieve communication goals.
  • Ability to analyze and select pertinent facts and integrate them into communication vehicles.
  • Strong story development and journalistic writing skills, as well as advanced editorial skills.
  • Knowledge of interview techniques and the ability to define and deliver media messages.
  • Working knowledge of marketing and research techniques and methods.
  • Ability to apply market research to identify communication needs and target audiences.
  • Ability to apply appropriate statistical techniques and methods to research or sports information.
  • Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.
  • Ability to provide lead work direction.

Preferred Qualifications

  • Masters degree in communications, public affairs, or related field.
  • Higher education experience.
  • Knowledge of the fundamentals of public affairs and/or media relations and/or some exposure to marketing and marketing research.
  • Strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles.

Compensation and Benefits:

Anticipated Hiring Range: $3761 - $5000 per month

Classification Salary Range: $3761 - $6803 per month

The salary offered will take into account internal equity and experience among other factors.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here.

Position Information:

Work status: Full-time/Exempt/Probationary

Academic year schedule: Monday through Friday (8:00 am 5:00 pm), some evenings/weekends.

Summer schedule: Monday through Thursday (7:00 am - 5:30 pm), some evenings/weekends.

The application deadline is Wednesday, February 14th, 2024.

As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

California State University, San Bernardino in not a sponsoring agency for staff or management positions (i.e. H1-B Visas).

Conditions of Employment

Background Check

Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Drivers License Check

Possession of a valid Driver's License is required. Employees in this position will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record.

I-9

CSUSB hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. See Form I-9 Acceptable Documents at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents.

Statement of Commitment to Diversity

In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. We welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. We will create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination.

California State University, San Bernardino is proud to be an Affirmative Action/Equal Opportunity Employer. We recruit, hire, train, and administer all personnel actions without regard to race, ethnicity, religion, color, caste, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, socioeconomic status, genetic information, medical condition, disability, marital status, protected military or veteran status, or any other status protected by applicable law. This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096) For more information about Diversity & Inclusion at CSUSB, please visit https://www.csusb.edu/human-resources/diversity-inclusion

Closing Statement:

Reasonable Accommodation

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact CSUSB Benefits at benefits@csusb.edu.

Smoking

CSUSB is a smoke and tobacco-free campus. See policy at https://calstate.policystat.com/policy/6591951/latest/.

Clery Act

In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State San Bernardino Annual Security and Fire Safety Report is available at: https://www.csusb.edu/clery-act

Advertised: Jan 31 2024 Pacific Standard Time
Applications close: Feb 14 2024 Pacific Standard Time


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