TikTok Shop Strategist

TikTok Shop Strategist – JTS GrowthAbout UsJTS Growth is one of the leading TikTok Shop agencies in the U.S., specializing in launching, scaling, and managing top food, beverage, and supplement brands on TikTok Shop. Notable clients include Mike's Hot Honey, Fishwife, Krave Beauty, Gramms Protein, and many moreWe act as a fractional Head of TikTok Shop for our clients - owning everything from affiliate strategy and content to backend operations and revenue growth.We currently support 40+ brands and are rapidly scaling our client base and internal team.We’re hiring an TikTok Shop Strategist to own execution and performance across a portfolio of brands.Role OverviewYou will be responsible for driving performance across multiple TikTok Shop accounts through strong execution, clear communication, and continuous optimization.This is a client-facing, operator role - not a task-based or administrative position.You will:Own account performance (GMV growth, views, affiliate content quality and quantity)Own client communicationManage and direct internal teams (internal affiliate management team, promotions and campaign registration, and other back end work) to ensure all execution is aligned with strategy and performance goalsIdentify areas for process improvement and improve itIdentify what is limiting growth and fix itResponsibilities1. Client Management & CommunicationServe as the primary point of contact for assigned client accountsLead weekly client calls and provide clear performance updatesMaintain proactive, high-quality communication (email, Slack, reporting)Set expectations and ensure clients understand strategy, progress, and next steps2. Account Performance & ExecutionOwn day-to-day performance across accounts, including:Content alignmentAffiliate performanceOffer strategy (bundles, pricing, discounts)Monitor performance and identify opportunities to improve GMVIdentify which part of the system is limiting growth (content, affiliates, or offer) and take action3. Affiliate Strategy & System OwnershipOwn the affiliate growth strategy across assigned accountsOversee the affiliate team responsible for:Creator outreachSample seedingFollow-ups and activationDefine and continuously improve:Outreach messaging and targetingCreator qualification criteriaSample approval standardsScaling and re-engagement strategiesIdentify bottlenecks (low response rate, low posting rate, low conversion) and solve themAnalyze which creators are driving revenue and ensure the team doubles downYou are not executing outreach - you are designing and optimizing the system that drives it.4. Content Alignment & CoordinationWork closely with the content team to ensure output aligns with overall account strategyCommunicate:What is working (based on performance data)What needs to be tested or adjustedReview and approve content to ensure it is aligned with:Proven formatsOffer strategyWhat is currently converting on TikTok ShopEnsure consistent and timely content output across all accountsYou are not responsible for coming up with creative ideas - you are responsible for making sure content aligns with what is working and driving revenue.5. Promotions, Campaigns & Paid Strategy OversightOversee execution of:TikTok Shop promotions and discountingCampaign participation and setupGMV Max campaign setup and managementReview work completed by internal teams to ensure accuracy and effectivenessProvide clear direction on:When to run promotionsHow to structure offersWhen and how to scale paid effortsEnsure all promotional and paid activity aligns with overall account strategyYou are not setting these up yourself - you are ensuring they are set up correctly and driving results.6. Reporting, Analysis & Performance OversightOversee reporting handled by internal teams, including:Weekly dashboardsPerformance trackingData accuracyReview reports to identify:What is workingWhat is underperformingWhere adjustments need to be madeTranslate performance data into clear actions across:Affiliate strategyContent directionPromotions and offersCommunicate insights clearly to clients and internal teamsYou are not building reports - you are interpreting them and driving decisions from them.7. Systems Management & Team CoordinationManage execution through internal teams (affiliate team, content, reporting)Oversee all backend operations, including:Affiliate outreachReporting updatesPromotions and campaign setupGMV Max executionEnsure all work is completed accurately, on time, and aligned with strategyAudit workflows and continuously improve processesCreate structure so execution runs smoothly without constant oversight8. Process Optimization & ScalabilityTurn what’s working into repeatable systemsContinuously refine workflows to improve efficiency and resultsReduce friction across affiliate, content, and reporting processesContribute to building scalable playbooks across accountsQualificationsExperience in TikTok, influencer marketing, or social commerceStrong understanding of short-form content and what convertsHighly organized with ability to manage multiple accounts at onceStrong communication skills (client-facing)Data-driven mindset - you can interpret performance and act on itComfortable in a fast-paced, high-growth environmentHigh ownership mindset - you take responsibility for outcomes, not just tasksWhat Success Looks Like (3–6 Months)You are independently managing multiple client accountsClients are seeing consistent GMV growthAffiliate systems are running efficiently with strong creator outputContent production is aligned with what drives performanceBackend execution (VAs) is accurate, efficient, and well-directedMinimal oversight needed from leadershipWhat We OfferOpportunity to work with fast-growing consumer brandsDirect exposure to high-level TikTok Shop strategy and executionFast-paced, high-ownership environmentClear path to increased responsibility and growthFinal NoteThis role is for someone who wants to own accounts, drive real revenue, and operate like a builder inside a high-performance environment.If you’re looking for a passive or purely administrative role, this is not it.If you want ownership, speed, and direct impact on growth - we’d love to talk.