The main function of a usability researcher is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst is responsible for gathering information on competitors and methods of marketing and distribution.

Minimum 4 years' experience with qualitative and quantitative research methods.

Minimum 4 years' experience with data analysis and interpretation.

Minimum 4 years' experience with human-computer interaction (HCI) and UX principles.

Job Responsibilities:

• Forecast and track marketing and sales trends, analyzing collected data.

• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

• Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.

• Basic ability to work independently and manage one’s time.

• Basic knowledge of principles and methods for showing, promoting, and selling products or services.

• Basic knowledge of media production, communication and dissemination techniques and methods.

Education/Experience:

• Bachelor's degree in marketing or equivalent training required.

• 5-7 years related experience required.