Vice President - Branding & Marketing Lead

Corporate Title: Branding & Marketing Lead - Vice PresidentLocation: New York, NYOverviewA confidential, high-visibility opportunity is available for a senior Branding & Marketing leader to help shape and modernize the marketing approach for an established financial-services organization. This role combines brand strategy with hands-on execution across digital marketing, social media, content, integrated campaigns, thought leadership, and marketing analytics.The ideal candidate is both strategic and execution-oriented — someone who can develop a marketing strategy, work effectively with senior stakeholders, and personally drive high-quality content and digital/social activity. The role offers significant visibility and the opportunity to demonstrate clear business value from marketing investments.What You'll DoDevelop and execute integrated marketing campaigns across owned, earned, and paid channels, including websites, social media, digital advertising, email, and other relevant channels.Help strengthen and evolve the organization's brand positioning, messaging, and overall market presence.Manage and develop social media strategies and content, with the ability to translate complex business and financial topics into clear, engaging posts and campaigns.Develop thought leadership and content programs that support business priorities, audience engagement, and brand credibility.Partner with internal design and creative resources to develop high-quality branded assets for internal and external initiatives.Work with senior business stakeholders to identify marketing opportunities, understand business objectives, and translate those objectives into actionable campaigns.Support digital marketing initiatives and coordinate campaigns with internal stakeholders and external agencies.Own relationships and processes with external agencies, vendors, and other marketing partners.Serve as a brand steward, ensuring marketing activity is consistent with brand standards and appropriate for a highly regulated business environment.Partner with Legal, Compliance, Risk, Cyber Security, and other control functions as appropriate to manage brand, reputational, and regulatory considerations.Track marketing activity, campaign performance, audience engagement, and brand sentiment; use data and analytics to demonstrate effectiveness and recommend improvements.Identify opportunities to modernize marketing practices, channels, processes, and content approaches, particularly across digital and social media.Manage multiple priorities and projects simultaneously while maintaining a high standard of execution and meeting deadlines.What We're Looking For10+ years of professional marketing experience, with significant experience in financial services or another complex, highly regulated industry.Strong experience across brand marketing, corporate marketing, digital marketing, content marketing, integrated campaigns, or marketing communications.Hands-on experience with social media strategy and execution, including the ability to develop or review social content directly.Demonstrated ability to connect marketing activity to measurable outcomes, including engagement, brand performance, pipeline, commercial impact, or ROI.Excellent writing and content-development skills, with the ability to communicate complex subjects clearly and effectively.Strong understanding of marketing fundamentals, including audience segmentation, targeting, positioning, distribution, and campaign planning.Strong analytical skills and the ability to interpret marketing data and translate metrics into business recommendations.Strong project management skills with the ability to manage multiple initiatives, stakeholders, and deadlines.Experience working with senior executives and cross-functional partners in a complex organization.Experience managing external agencies, vendors, and creative/marketing partners.Sound judgment and comfort operating within legal, compliance, regulatory, and reputational considerations.Bachelor's degree required; a marketing-related qualification or advanced degree is a plus.Marketing Technology & Digital ExperienceExperience with modern marketing technology and digital platforms is highly valued. Relevant experience may include strong working knowledge of Hootsuite, Hootsuite Amplify, LinkedIn and Salesforce CRM, Google Analytics, Pardot and OptimizelyConfidential SearchThis is a confidential search. Additional information about the organization and the opportunity will be shared with candidates as they progress through the process.The salary range for this position in New York City is $160,000 to $180,000. Actual salaries may be based on a number of factors including, but not limited to, a candidate’s skill set, experience, education, work location and other qualifications. Posted salary ranges do not include incentive compensation or any other type of remuneration.