Vice President, Customer Growth

Vice President, Customer Growth About the Company Large retailer of vitamins & dietary supplements IndustryRetail TypePrivately Held, Private Equity-backed Founded1977 Employees1001-5000 Categories Health and WellnessDietary SupplementsRetailOnline PortalsBodybuildingFitnessHealthNutritionVitaminsFood Specialties specialty retailer of health and wellness productsecommerceretailand retail Business Classifications E-CommerceB2C About the Role The Company is seeking a Vice President, Customer Growth to spearhead the acceleration of profitable customer acquisition, retention, and the enhancement of customer lifetime value. This executive will be responsible for defining and owning the enterprise customer growth strategy, leading performance media, CRM, loyalty, and personalization efforts. The role demands a leader with a proven track record in both customer acquisition and retention strategies, and the ability to translate customer and business insights into actionable and measurable growth strategies. The successful candidate will be at the forefront of the company's customer growth investment portfolio, ensuring that resources are allocated to the most promising opportunities and that the performance of these investments is rigorously measured and optimized. Applicants for the Vice President, Customer Growth position at the company should have a Bachelor's degree in a relevant field, with an MBA or advanced degree preferred, and at least 15 years of experience in marketing and customer growth leadership. The role requires a leader with strong financial and commercial acumen, capable of managing significant marketing investments and communicating their impact to executive leadership. Experience in leading a multi-layer organization in a fast-paced retail, consumer, ecommerce, or omnichannel environment is essential. The ideal candidate will have a background in developing and evolving customer loyalty, personalization, and data capabilities, and experience in a complex omnichannel environment where customer journeys span various channels. The role also demands a leader with a proven ability to drive transformation and organizational change, and a commitment to building and leading a high-performing customer growth organization. Hiring Manager TitleEVP, Chief Marketing & Growth Officer Functions MarketingProduct Marketing