Vice President Digital Marketing & Ecommerce

Vice President, Digital Marketing & EcommerceABOUT USVivazen launched with a disruptive idea: that a small, plant-powered shot could outperform the synthetic stimulants dominating convenience counters. Over a decade later, we’ve not only proven it—we’ve helped define the category. As the original brand to bring kratom-based products to market, we’ve since expanded into a powerful portfolio of clean, effective botanical blends, with more than 700 million servings sold nationwide.Retailers rely on Vivazen to drive real revenue in minimal space. Consumers trust us for fast-acting, feel-good energy they can count on. Behind it all is a business built for speed, ownership, and performance.At Vivazen, you won’t wait for permission. From day one, you’ll own meaningful outcomes, work with visible numbers, and have the autonomy to move quickly. As we enter a new phase of rapid growth, we’re building a team that is as ambitious as the opportunity. If you are motivated by accountability, speed, innovation, and upward mobility, you can make a major impact here.THE OPPORTUNITYVivazen is seeking a commercially driven, entrepreneurial Vice President of Digital Marketing & Ecommerce to build and lead the company’s digital growth engine across its portfolio of brands. The Vice President will be accountable for growing revenue, acquiring and retaining customers profitably, improving contribution margin, strengthening brand demand, and building the systems, capabilities, and team required to scale.This is a leadership role for someone who can operate at both the executive and practitioner levels.You must be able to develop a multi-year growth strategy, present forecasts and investment recommendations to senior leadership, and build a high-performing digital organization. You must also be willing to work directly in the platforms, analyze campaigns, challenge creative, improve a landing page, troubleshoot a funnel, or personally move an initiative forward when resources are limited.The ideal candidate has helped grow smaller or emerging consumer businesses where brand awareness, budgets, headcount, processes, and infrastructure were still developing. You understand how to prioritize the few initiatives that will have the greatest commercial impact, make disciplined investment decisions, and build scalable systems without creating unnecessary complexity.This role reports to the SVP of Marketing and will serve as a senior cross-functional leader working closely with executive leadership, Brand Marketing, Creative, Sales, Finance, Operations, Product, Technology, Regulatory, and external partners.WHAT YOU’LL OWNYou will have executive ownership of Vivazen’s digital marketing and ecommerce function, including:Ecommerce revenue, profitability, forecasting, and channel performanceDigital customer acquisition and retentionPaid media, organic growth, CRM, lifecycle marketing, SEO, affiliate, influencer, marketplace, and emerging channelsDigital merchandising, pricing, promotions, offers, subscriptions, and bundlingWebsite strategy, customer experience, conversion rate optimization, and digital product roadmapPerformance creative strategy and content productionCustomer data, attribution, measurement, analytics, and reportingMarketing technology, automation, and AI-enabled workflowsDigital agency, vendor, freelancer, and platform relationshipsDigital team structure, capability development, hiring, and performanceAnnual planning, budget allocation, investment recommendations, and growth forecastsSuccess will be measured by profitable revenue growth, customer acquisition efficiency, contribution margin, repeat purchase, retention, lifetime value, conversion, marketing productivity, and the strength of the systems and team you build.WHAT YOU’LL DOSet and execute Vivazen’s digital marketing and ecommerce strategy across brands, products, websites, marketplaces, subscriptions, and emerging revenue channels.Own ecommerce revenue, marketing budgets, forecasts, profitability, and performance against CAC, ROAS, LTV, contribution margin, retention, conversion, and payback targets.Lead profitable customer acquisition across Meta, Google, YouTube, search, social, affiliate, influencer, creator, organic, referral, and emerging platforms.Grow retention and customer lifetime value through CRM, email, SMS, loyalty, subscription, replenishment, win-back, cross-sell, and personalized lifecycle programs.Optimize the full ecommerce journey, including website performance, mobile experience, merchandising, product pages, checkout, offers, pricing, bundles, and conversion testing.Build a high-output performance creative engine that rapidly produces, tests, and improves ads, landing pages, creator content, product education, and compliant brand messaging.Use AI, automation, analytics, and first-party customer data to improve content production, campaign optimization, reporting, segmentation, forecasting, and marketing efficiency.Build and lead the digital organization, manage agencies and partners, and collaborate across Brand, Sales, Finance, Product, Operations, Technology, and Regulatory to drive scalable growth.REQUIRED EXPERIENCE8+ years of progressive experience in ecommerce, digital marketing, DTC growth, performance marketing, or a related commercial function.Bachelor’s degree in marketing, business, ecommerce, finance, or a related field preferred. Equivalent practical and leadership experience will be considered.4+ years leading a digital marketing, ecommerce, growth, or performance organization at the director, head-of-function, vice president, or comparable level.Experience in a regulated, restricted, or policy-sensitive category such as supplements, botanicals, cannabis, alcohol, nicotine, caffeine, online gaming, financial products, healthcare, or another comparable industry.Demonstrated success growing ecommerce revenue and improving profitability for a consumer business.Experience helping scale a startup, emerging brand, founder-led company, turnaround, portfolio company, or other resource-conscious growth environment.Proven ownership of meaningful digital marketing budgets, revenue forecasts, performance targets, and financial outcomes.Strong understanding of ecommerce P&L drivers, unit economics, gross margin, contribution margin, CAC, LTV, payback, retention, and promotional economics.Hands-on expertise across Meta Ads, Google Ads, paid search, paid social, YouTube, SEO/SEM, analytics, CRM, lifecycle marketing, and ecommerce platforms.Experience with Shopify or a comparable ecommerce platform, including site optimization, merchandising, integrations, and conversion rate improvement.Demonstrated success developing and executing acquisition, retention, lifecycle, and conversion strategies.Experience developing annual plans, budgets, forecasts, business cases, and executive performance presentations.Experience building or restructuring teams, selecting agency partners, and managing internal and external resources.Experience working cross-functionally with Finance, Sales, Operations, Product, Creative, Technology, Legal, and executive leadership.Working proficiency with creative tools such as Canva, Figma, Photoshop, Premiere, CapCut, DaVinci Resolve, or comparable platforms.Experience using AI for marketing, research, analysis, content, creative development, reporting, customer engagement, or workflow automation.COMPENSATIONA competitive base salary will be provided, along with a performance-based bonus plan. This role will contribute directly to Vivazen’s next phase of growth and will be rewarded based on meaningful business impact. Full medical benefits are provided as part of this role.