Vice President, Growth

Vice President, Growth About the Company Leading nonprofit association representing the car wash industry worldwide IndustryNon-Profit Organization Management TypeNon Profit Founded1955 Employees11-50 Specialties car washvaskehallercar caremytí autabilvaskautowaschboxenwasstratenauto washautowasbedrijvenwaschstrassenautowasseretteautolavaggioautowäschewaschanlagewasstraathet wassenlave-autolavado de autostren de lavadoand autowäschen About the Role The Company is seeking a Vice President of Growth to lead its growth function and guide a marketing coordinator and sales team. The role will build full-funnel awareness and acquisition programs, establish performance measures, and develop strategies to convert prospective customers. Responsibilities also include leading product reviews and innovation from concept through launch, setting brand standards, and overseeing CRM and marketing data governance. The Vice President will shape the membership value proposition, pricing, acquisition, onboarding, and renewal programs, while coordinating marketing priorities across teams. Candidates should have a bachelor’s degree in marketing, business, communications, or a related field; an advanced degree is a plus. At least eight years of progressive leadership experience in growth marketing, demand generation, or membership or subscription growth is required, including senior-level budget or P&L accountability. Applicants should bring a record of scaling measurable acquisition programs, direct ownership of a recurring-revenue product, and experience with product innovation or portfolio-review processes. Fluency with CRM and marketing technology platforms, data-driven decision-making, and the ability to align teams without direct authority are essential, along with executive-level communication skills. Hiring Manager TitleCEO Functions Business DevelopmentSales/Revenue