We are seeking a Vice President of Marketing / CMO to own and lead our customer acquisition and retention strategies across all DTC channels, including our owned site, Amazon, marketplaces, and social platforms. This is a pivotal leadership role responsible for building and scaling a high-performing team across paid media, organic marketing, creative, CRO, and web development.You will drive strategy, manage a significant marketing budget ($1.5M+/month), refine attribution modeling, and oversee expansion into new channels—all while aggressively growing revenue and customer loyalty. We value innovation, data-driven decision-making, and a scrappy, entrepreneurial mindset.What You'll Do:Lead full-funnel marketing across paid and organic channels.Build and mentor a top-tier marketing team.Own and optimize KPIs including ROAS, MER, CAC/CLTV, and Contribution Margin.Scale acquisition and retention efforts, testing rapidly and learning continuously.Manage multi-channel campaigns with a focus on both performance and brand growth.Drive analytics, reporting, and attribution strategy.What You Bring:5+ years in high-growth, DTC-focused marketing leadership roles.Expertise in scaling digital and traditional channels (paid social, search, TV/CTV, affiliate, influencer, direct mail, CRO).Hands-on experience with A/B testing, attribution modeling (MMM/MCA), and performance optimization.Analytical, resourceful, and thrives in a fast-paced, evolving environment.Benefits:Competitive salary + commissionMedical, dental, and vision insuranceRelocation package (if applicable)If you are a growth-obsessed marketing leader ready to make an immediate impact, we’d love to hear from you.