Vice President Marketing

Hartmann Young is partnering with an established consumer healthcare business to appoint the first VP of Marketing dedicated to its growing DTC telehealth platform.The role will own the marketing function across brand, growth, lifecycle and go-to-market, covering the full consumer journey from awareness and acquisition through conversion, engagement and retention.What the Role Will OverseeBuild the marketing strategy, team and operating modelLead brand, performance, lifecycle and product marketingOwn patient acquisition, conversion, engagement and retentionDefine positioning and go-to-market strategy across new conditions and channelsLead paid, organic, content, partnership and CRM initiativesManage budgets, agencies and performance measurementImprove CAC, LTV, ROAS and overall funnel performanceDevelop DTC alongside partnership and B2B2C channelsPartner with Product, Sales/Growth, Design, Clinical, Compliance and LegalRemain hands-on across creative, messaging and growth executionExperience Required10+ years of consumer marketing and growth experienceAt least three years leading a marketing function or major growth remit at VP, Head of Marketing or equivalent levelFull-scope VP Marketing experience or VP Growth experience with ownership across positioning, creative and go-to-marketExperience building a function, team, brand or new categoryExperience scaling a DTC telehealth, digital health, digital pharmacy or comparable consumer-health platformA track record of driving acquisition, conversion and retentionExperience launching new products, conditions or consumer propositionsExperience across DTC and B2B/B2B2C channelsLeadership of multidisciplinary teams, significant budgets and external agenciesStrong commercial judgement and understanding of regulated consumer healthcare