Vice President, National Sales Manager with Brandon Industries Vice President, National Sales Manager – Roadway & Transportation Division
About Brandon Industries
Building on more than 38 years of excellence as a national leader in high-quality streetscape solutions, Brandon Industries is entering an unprecedented period of growth. Headquartered in McKinney, Texas, we have earned a reputation for superior product quality and personalized service, helping transform communities across the United States.
As we launch our new Roadway & Transportation Division, we are combining our deep-rooted expertise in the American market with a strategic North American partnership that brings global engineering strength and world-class manufacturing capabilities. This expansion positions us to deliver high-performance lighting solutions at scale, enhancing safety, connectivity, and infrastructure nationwide.
We are seeking a visionary and results-driven leader to join us during this transformative phase and help define the future of roadway and transportation lighting.
Position Summary
The Vice President, National Sales Manager – Roadway & Transportation Division , is responsible for leading all sales activities across North America for this newly established division. This executive will develop and execute a comprehensive sales and go-to-market strategy, drive revenue growth, and oversee the day-to-day commercial operations of the division.
This role requires a highly entrepreneurial leader who thrives in an autonomous environment, excels at building and scaling relationships, and has a proven track record of success within the Roadway, DOT, and Utility markets.
Leadership & Operational Oversight
Provide overall leadership and direction for the North American Roadway & Transportation Division, ensuring achievement of revenue and growth objectives
Establish clear performance expectations, accountability standards, and operational sales processes
Foster a culture of collaboration, customer focus, and results-driven execution
Leverage prior industry relationships and market credibility to accelerate growth within the Roadway/DOT/Utility sectors
Customer-Facing Influence & Channel Leadership
Serve as the primary external representative of Brandon Industries to key customers, agents, distributors, contractors, and end-users
Build and maintain long-term, trust-based relationships with stakeholders, including DOTs, municipalities, utilities, specifiers, and agency partners
Lead high-level customer engagements, state-level account discussions, and strategic presentations
Represent the company at trade shows, industry events, and national forums to strengthen brand visibility and credibility
Partner with independent sales representatives and distributors to enhance effectiveness, provide training, and ensure consistent messaging
Drive engagement across all sales channels, aligning execution with corporate strategy and product initiatives
National Sales Strategy & Execution
Collaborate with executive leadership to develop and execute national sales strategies aligned with company goals and revenue targets
Define and implement go-to-market strategies across multiple channels
Drive market penetration, new product introductions, and expansion initiatives
Monitor market trends, competitive activity, and performance metrics to identify opportunities and mitigate risks
Lead the full sales lifecycle, from opportunity identification through closing and account management
Develop new business opportunities while expanding and strengthening existing key accounts
Establish, grow, and optimize a Roadway/DOT/Utility agency network, including onboarding new agents where territorial gaps exist
Deliver accurate monthly reporting and quarterly sales forecasts
Collaboration & Cross-Functional Leadership
Partner with senior leadership on pricing strategy, channel development, and market positioning
Provide actionable market insights to inform product development, marketing strategy, and operational priorities
Collaborate closely with the Marketing team, including external digital partners, to support campaigns, events, and lead generation efforts
Coordinate follow-up and execution of trade shows, exhibitions, and customer engagement initiatives
Identify hiring needs and build a high-performing sales organization as the division scales
Support recruitment, training, and development of both internal sales staff and external partners
Work cross-functionally to ensure alignment and execution across departments
Qualifications & Experience
Bachelor’s degree in Business, Sales, Engineering, or a related field preferred
10+ years of progressive sales leadership experience within the outdoor/exterior lighting industry, with a strong focus on roadway, DOT, and/or utility markets
Demonstrated success in driving revenue growth, market expansion, and strategic account development
Established industry relationships with agencies, municipalities, utilities, contractors, and specifiers
Strong technical aptitude and ability to lead consultative, solution-based sales processes
Proven ability to develop and execute national sales strategies and go-to-market plans
Remote position with significant travel; as required by sales and client relationships.
Preference will be given to candidates that live within 50 miles of a major US airport.
Entrepreneurial mindset with a high level of ownership and accountability
Exceptional relationship-building and stakeholder management skills
Strong business acumen with the ability to identify and capitalize on growth opportunities
Excellent communication, negotiation, and presentation skills
Highly organized and self-directed, with the ability to manage multiple priorities effectively
Strategic thinker with strong problem-solving capabilities
Ability to influence cross-functional teams and drive alignment
Additional Requirements
Willingness to travel extensively across North America, including overnight travel
Flexibility to work outside standard business hours as needed to support customers and business demands
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