Client is seeking a growth-minded individual who is passionate about cosmetics to drive and lead our global marketing efforts through avenues such as in-person selling, events and recognition collaboration printed collateral, ecommerce and digital marketing. The ideal candidate is a storyteller who seeks to know their audience and crafts compelling programs to inspire action. We are looking for someone with a track record of driving key business metrics, measurable results and winning creative ideas. This role functions with a high amount of collaboration with cross-functional teams, while also managing a large marketing organization. As such, this person needs to have strong influencer qualities and a desire to build a positive culture and relationships in the organization.

The Vice President of Global Marketing is responsible for developing and executing a comprehensive marketing strategy that aligns with Core 48 that drives the full lifecycle of our independent salesforce & our customers with strategies for brand awareness, distributor generation, acquisition, retention and others. The VP will lead a team of marketing professionals and work closely with other departments to ensure that marketing initiatives align with overall business objectives.

Essential Duties and Responsibilities

• Develop and execute a marketing strategy that aligns with Core 48 that supports the company's business goals and objectives.
• Develop & lead integrated go-to-market strategies for all product and promotional campaigns globally.
• Support the company’s digital transformation and ecommerce upgrade by developing and executing digital marketing strategies including messaging.
• Analyze and report on marketing metrics and make data-driven decisions to continuously improve marketing effectiveness.
• Manage the company's brand, brand development and brand reputation including overseeing the creative team as well as the teams responsible for media relationships, messaging and positioning and, strategic partnerships.
• Lead and manage a team of marketing professionals, including setting goals, providing guidance and mentorship, and evaluating performance.
• Manage the marketing budget and allocate resources effectively.
• Stay current with industry trends, market intelligence, and competitive analysis, and incorporate insights into marketing strategies.
• Represent client at corporate-sponsored and industry events. Travel may be required.
• Ability to work on short deadlines and manage multiple projects in a fast-paced environment.
• Other duties as requested by business need.

Qualifications Required For Position Education

• Bachelor's degree in Marketing, Business Administration, or related field required; Master's degree preferred.

Experience

• A minimum of 10 years of marketing experience, with at least 5 years in a leadership role.
• Cosmetics experience is an advantage, consumer products experience is a must.
• Direct Sales experience is an advantage , ecommerce and influencer experience is a must.
• Proven track record of developing and executing successful in-person, guerilla, ecommerce, digital-marketing campaigns.
• Experience managing SEO, SEM, Customer Acquisition strategies as well as fully versed on the latest social media marketing capabilities.
• Strong leadership and team management skills .
• Excellent communication, interpersonal, and presentation skills.
• Ability to think strategically, query and analyze data, and make data-driven decisions.
• Knowledge of marketing technologies and tools.
• Leadership & Performance Management
• Demonstrated ability to lead, develop, and retain high-performing marketing teams.
• Proven track record managing key performance indicators including ROI, ROAS, customer acquisition cost, customer lifetime value, and distributor retention rates.
• Experience setting and achieving measurable business objectives and holding teams accountable to results.
• Strong coaching and mentorship capabilities with a track record of developing marketing talent.