Our client, Filevine, is looking for a Vice President of Performance Marketing. Details below...

Vice President, Performance Marketing 

Position Overview  

The Vice President, Performance Marketing owns the end-to-end strategy, execution, and scaling of performance-driven lead generation across SEO, SEM, email, affiliate, and emerging channels. This executive leader will architect a high-velocity demand funnel that fuels MQL → SQL → SAL → revenue targets across all product lines and industries.  

Reporting directly to the CMO, the VP will build and lead a world-class performance marketing organization, establish predictive forecasting models, and implement real-time optimization frameworks powered by data, automation, and cross-functional alignment.

Responsibilities

• Strategic Ownership: Design and execute a unified performance marketing strategy that drives predictable, scalable demand across B2B and B2C segments.  
• Funnel Architecture: Build and optimize a multi-touch attribution funnel with stage-specific KPIs (MQL, SQL, SAL, pipeline velocity, revenue attribution).  
• Target Setting & Accountability: Define, forecast, and hit aggressive growth targets for lead volume, cost-per-lead, conversion rates, and downstream revenue impact.  
• Data & Analytics Leadership: Establish enterprise-grade reporting, dashboards, and experimentation frameworks (A/B testing, incrementality, LTV:CAC modeling).  
• Team Building & Leadership: Scale and mentor a high-performing team (currently includes Performance Marketing Manager and Email Marketing Manager); recruit senior talent in paid social, SEO, and lifecycle marketing.  
• Cross-Functional Alignment: Partner with Product, Sales, RevOps, and Finance to align marketing investment with revenue outcomes and unit economics.  
• Innovation & Channel Expansion: Identify and pilot high-ROI channels (e.g., TikTok, Reddit, partner co-marketing, review platforms) while optimizing core engines (Google, LinkedIn, Meta).  

Qualifications  

• 10+ years of progressive experience in performance marketing, with 5+ years in a senior leadership role (Director or above) at a high-growth SaaS, tech, or digital-first company.  
• Proven P&L Impact: Track record of building and scaling $10M+ performance marketing budgets with measurable ROI and revenue attribution.  
• Technical Mastery: Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO platforms (SEMrush, Ahrefs), Google Analytics 4, Tag Manager, CDP integration, and HTML/CSS for landing page optimization.  
• Analytical Rigor: Advanced proficiency in performance forecasting, cohort analysis, attribution modeling, and statistical significance testing.  
• Leadership & Team Scaling: Experience hiring, developing, and leading distributed or multi-disciplinary marketing teams (8+ members).  
• Creative Problem-Solving: Known for testing bold hypotheses, failing fast, and iterating toward breakthrough efficiency.  
• Collaborative Operator: Thrives in high-autonomy environments; partners seamlessly with Sales, Product, and Executive leadership.  

Preferred Experience  

• Led demand gen at a company with $50M+ ARR** or 1M+ monthly active users.  
• Built in-house capabilities in SEO content engines, email lifecycle automation (Klaviyo/Braze) and affiliate/partnership programs.  
• Experience with Capterra, G2, Software Advice, or industry-specific review platforms.  
• Familiarity with privacy-first marketing.   

*This is a VP-level role designed for a strategic builder ready to own revenue-level outcomes and lead at the executive table.