You will lead digital acquisition, conversion, retention, and online growth for both brands with a clear focus on optimization across paid media, email/CRM, SEO, affiliate marketing, website content, and CRO (Conversion Rate Optimization) for the US and EU websites. You will work cross-functionally with marketing, creative, product, e-commerce, and development teams, while also managing external agencies and specialists. This is not a role for someone who simply executes a playbook. Success in t