Audience Analyst (Ref: 198374)

About the jobTitle: Audience AnalystLocation: Phoenix, Arizona (Hybrid Preferred / Remote Considered)Role: Contract (approximately 3 months)No sponsorship available. No agency support.Our client is a leading consumer organisation looking for an Audience Analyst to support the development and execution of targeted customer audiences across CRM and paid media channels.This is a hands-on data and audience-building role, working closely with Marketing, CRM and Audience Management teams to translate campaign requirements into accurate customer segments and ensure audiences are ready for activation.Job Description:The Audience Analyst will build, segment and validate customer audiences based on campaign requirements, working with large-scale customer and transactional datasets across email, SMS and push channels.Key Responsibilities:Build and segment customer audiences based on campaign requirements.Translate campaign briefs into accurate customer data segments.Work with large customer, loyalty and transactional datasets.Build and validate audiences using relevant data and audience-building tools.Support audience activation across email, SMS and push channels.Ensure audience accuracy and data quality before activation.Manage a high volume of requests, typically 25–50 audiences per week.Quickly prioritise and respond to urgent or last-minute requests.Work closely with Audience Management, Database and Marketing teams.Requirements:2+ years' experience working with data and/or databases.Experience building and segmenting customer audiences.Experience with audience-building or data segmentation platforms such as HighTouch.Salesforce Marketing Cloud experience is highly desirable.Strong understanding of data segmentation and customer targeting.Experience working with large or complex datasets.Strong attention to detail and data accuracy.Ability to manage a high-volume workload and changing priorities.Databricks, Tableau, Power BI, Alteryx or Oracle experience is beneficial.Retail/consumer experience is helpful but not essential.Please reach out to charley.may@forsythbarnes.com if you think you could be a fit for the role.No sponsorship available. No agency support.