Business Analyst

Must haves:Strong Business Analyst experience with traditional requirements gathering, documentation, and analysisExperience building and maintaining requirements, user stories, acceptance criteria, and product backlogsAbility to take loosely defined business needs and turn them into structured, actionable requirementsHighly organized, structured, and detail-oriented; able to connect dots across processes, requirements, and dependenciesNaturally inquisitive and willing to challenge assumptions, identify gaps, and ask follow-up questions rather than simply documenting what is providedStrong stakeholder management skills with experience working directly with business SMEs and Product OwnersComfortable operating in an environment where processes and requirements are not yet well definedPersonable communicator who can build relationships and get stakeholders to make time, share information, and work through requirementsComfortable working in an Agile/product environmentNice to haves:Salesforce experienceExperience supporting Sales and/or Marketing technologyHubSpot experienceExposure to AI capabilities, Microsoft agents, or other enterprise AI toolsPower BI experience/exposureLMS platform experienceExperience helping establish a new product team or creating a backlog from the ground upJob Description:Our client is looking for a Business Analyst to help build the foundation for a newly forming product team within Sales and Marketing. The team has high-level capabilities identified, but needs someone to help define detailed requirements and build out the product backlog.Working closely with the Product Owner and business SMEs, the BA will gather requirements, lead stakeholder discussions, identify gaps and dependencies, and translate business needs into user stories, acceptance criteria, and an actionable backlog.The ideal candidate is organized, inquisitive, and comfortable with ambiguity. They should be able to ask strong follow-up questions, bring structure to early-stage ideas, and proactively drive requirements forward.The environment includes Salesforce, HubSpot, LMS platforms, Microsoft/AI capabilities, and Power BI, but direct experience with these technologies or Sales/Marketing is not required.