CEO / Entrepreneur – E-Commerce Startup (USA)

About the OpportunityWe are seeking an ambitious, entrepreneurial CEO to lead and scale a US-based e-commerce startup specializing in innovative, nicotine-free oral pouches.The company is backed and funded by two experienced entrepreneurs with more than 20 years of experience building some of the world's leading e-commerce businesses in the oral pouch industry, including Northerner.com and Nicokick.com, among the largest online retailers in their category in the United States.With an established platform, a growing product category, and experienced founders providing financial and strategic support, the company offers an opportunity to build a significant e-commerce business while becoming a shareholder.Who We're Looking ForWe are looking for a hands-on entrepreneur, not a traditional corporate executive.Essential qualifications:Proven entrepreneurial experience: You have founded, operated, or successfully scaled a startup business, ideally from an early stage.Proven e-commerce experience: You have demonstrated success managing and growing an online retail business.Strong understanding of digital marketing, customer acquisition, SEO, paid advertising, conversion optimization, and e-commerce operations.Commercial mindset with the ability to manage budgets, profitability, and business growth.Independent, results-oriented, and comfortable operating in a fast-moving startup environment.Based in the United States and legally authorized to work in the US.Your ResponsibilitiesTake full operational responsibility for the company as CEO.Develop and execute a strategy to accelerate revenue and profitability.Lead digital marketing, customer acquisition, and retention initiatives.Expand the product portfolio and establish relationships with leading brands and suppliers.Optimize e-commerce operations, fulfillment, and customer experience.Build and manage a lean, high-performing team as the company grows.Work closely with the founders on strategy, investment priorities, and long-term expansion.What We OfferBase salary + equity ownership: An opportunity to become a shareholder and participate directly in the value you help create.Founder-backed financing: Financial support from two committed founders to execute the company's growth strategy.Exceptional industry expertise: Direct access to founders with 20+ years of experience building leading e-commerce businesses in the oral pouch industry.Entrepreneurial freedom: Significant autonomy to lead the company, shape its strategy, and build the business.High growth potential: An opportunity to establish a leading position in the emerging nicotine-free oral pouch category.Interested?If you have successfully built or scaled an e-commerce business and are looking for your next entrepreneurial challenge, we would like to hear from you.Please apply with your resume and a brief description of the businesses you have built or managed, including measurable results and your personal contribution to their growth.