Consumer Marketing Lead – Activation & Growth (FMCG/Consumer)

Your new companyOur client is a high-growth, globally backed consumer business preparing to launch a new category in the U.S. market. With significant investment and a clear ambition to build market share, they are now strengthening their marketing leadership team ahead of a major go-to-market push. Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco sticks.Your new roleYou will take full ownership of the end-to-end consumer journey strategy, defining how the business acquires, engages, and retains consumers in a pre-launch environment. This is a senior, highly strategic leadership role with responsibility for building a scalable activation engine across the U.S.Own the full consumer funnel: acquisition, activation, and retentionLead the development of the U.S. consumer activation strategyManage a ~$20M budget, optimizing spend and ROI across channelsLead and develop a team of ~4 marketing professionalsSet direction for Digital and experiential (HoReCa/events) teamsManage and oversee creative, activation, and media agency partnersBuild and execute the activation strategy for a new product category in the U.S.Drive seamless omnichannel experiences across digital, retail, and live activationsWhat you will need to succeedProven experience owning the end-to-end consumer journey within a U.S. marketSignificant experience in consumer activation / growth marketing rolesBackground in FMCG, lifestyle, or high-activation consumer brandsStrong leadership experience managing teams and external agency partnersExperience owning and managing large marketing budgets ($10M+)Ability to operate in a build-from-scratch, pre-launch environmentDeep understanding of U.S. consumer behavior and market dynamicsStrong communication, stakeholder management, and strategic thinking skillsWhat you will get in returnYou will have the opportunity to build a consumer strategy from the ground up in the U.S., with significant budget ownership, high internal visibility, and the chance to shape the launch of a new and evolving category within a fast-paced, globally backed environment. There would be support for US relocation to Raleigh along with great benefits including medical, dental/vision, pet insurance, 401k and many other above market offerings.What you will need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.