Content Creator

About Trade CoffeeTrade Coffee is building the future of specialty coffee at home. We've created the country's largest marketplace of exceptional independent roasters, using personalization technology and deep coffee expertise to match hundreds of thousands of customers with coffees they love. Our platform connects people to 450+ coffees from America's best roasters. Every bag is roasted fresh to order and shipped direct. We're democratizing access to specialty coffee while empowering small roasters to scale and thrive.About the RoleTrade is seeking a creative, self-directed Content Creator to bring the Trade brand to life on social, one short-form video at a time.Reporting to the Director of Brand Marketing, you'll own every step of Trade's short-form content on Instagram, TikTok, and YouTube Shorts, from concept to posting. You'll tell the stories of our roasters, our coffees, and the people who drink them. You'll get out from behind the desk for street interviews, roaster visits, and customer stories, and you'll help create the footage and hooks that power our paid creative.We're a small team, so this role is broad by design. It's ideal for a creator who can spot a trend on Monday, shoot it on Tuesday, and tell you on Friday why it worked.What You'll DoDevelop, shoot, edit, and publish short-form video for Instagram, TikTok, and YouTube Shorts, owning the full process from trend research and scripting to editing, captions, and hooksProduce a steady rhythm of content, about three to four social videos a week, across formats like brewing tutorials, coffee explainers, product demos, day-in-the-life content, talking heads, and trend-led videosGet out into the world for street interviews, roaster visits, cafés, events, and customer stories, capturing real people and their real coffee routinesTell the stories behind our roasters and coffees in ways that feel approachable, fun, and never snobbyTrack social trends, formats, and cultural moments, and bring a few trend-led ideas to the team each week, along with a point of view on whether they fit TradeCreate product and lifestyle footage, talking-head videos, and ad hooks for paid social, partnering with Growth and Creative on performance testingRepurpose content across social, email, site, and campaigns so the best work goes furtherTrack views, watch time, saves, shares, and comments, and use what you learn to sharpen hooks, formats, and editingReview paid creative results with the Growth team and apply those lessons to your next round of contentHelp build repeatable series and formats that make Trade's social channels recognizableStay current on platform best practices, content policies, and music and copyright rulesWho You AreA natural storyteller with a sharp eye for what makes people stop scrollingComfortable on camera and even more comfortable striking up a conversation with a strangerFast and self-directed—you can take an idea to a finished video without much hand-holdingCurious about what the data says, and quick to apply it to your next piece of contentPlugged into culture and platform trends, with good judgment about which ones Trade should joinCurious about coffee (expertise not required—we'll get you there)Required Experience3+ years of hands-on experience creating short-form social video for a brand, agency, or your own channelA portfolio of work you personally concepted, shot, edited, or wrote (personal accounts welcome)Strong skills in ideation, scripting, shooting, editing, and copywritingDeep understanding of social-native formats, hooks, pacing, captions, and organic distributionProficiency with CapCut, Adobe Premiere, Final Cut, or similar editing toolsComfort shooting on location and adapting to unscripted situationsNice to HaveExperience at a DTC, subscription, or food and beverage brandAn active personal content channel or creator portfolioExperience creating or testing paid social adsExperience with street interviews, documentary-style content, or event coveragePhotography, lighting, or sound skillsExperience growing a social account or content series from zeroWhat We OfferThe chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership teamThe opportunity to deepen your skills and make a lasting impact as the organization scalesOngoing mentorship and support from leadership and managementA competitive salary and unlimited vacation$500 a year to spend on amazing coffeeBest-in-class health benefits and a 401(k)Twice-monthly catered lunchesA pet-friendly officeTwo paid days of Trade-sponsored community service each yearNYC Base Salary Range$65,000—$95,000In addition, Trade offers comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies.Please beware of job scams: Trade Coffee will never ask candidates for payment or financial information, and all official communication comes from @tradecoffeeco.com addresses.Legitimate open roles will be posted on our careers page or LinkedIn profile.Equal Opportunity StatementWe are committed to diversity and inclusivity.