Creative Strategist

Why Mogul?Mogul is a highly motivated team building platforms and products for the future of real estate.We are driven by the belief that technology can fundamentally reshape the entire real estate industry. We leverage cutting-edge tools and artificial intelligence to increase transparency, lower the barriers to entry, and create efficiencies across all facets of real estate.Our real estate investing platform provides all investors direct access to high-quality, cash-flowing, residential US properties. With additional products / platforms implemented at scale, we architect the new infrastructure of real estate.Our team's culture of inclusion and open discussion drives efficiencies, innovation, and autonomy. We operate in the exact way you had been saying your former employer should have operated this entire time (if the meeting could be an email, it will be; no PowerPoint presentations with fancy renderings).Join our mission to bring one of life's necessities (shelter) into the AI digital age, open the asset class to millions, and in doing so, enhance financial literacy and shrink the wealth gap.Mogul's Core ValuesWe, Not I — A company is just a collection of people striving towards a goal. To achieve the goal, we all need to be striving for the goal togetherCreative Problem Solving — Every problem has a solution, it just might not be the most direct path. Operate on principles, and solve from thereThe Highest Quality (1 of 1) — Approach everything with quality, every interaction, product, property, everything. The little things matterClient obsessed — We are nothing without our customers. Treat them like you would treat family, assuming you love your familyInput focused, Output oriented — Everything is measurable, our inputs drive outputs, and the scientific method is how we learn & growLet's F*cking Grow — Pretty simple, grow, learn, act. Just make sure you are pushing forward in all areas at a rapid paceExecute — Execute. Execute. ExecuteMogul's PurposeUnlock Real Estate, Make Money, Create ImpactMogul's NicheRedefining Residential Real EstateAbout the RoleMogul is seeking a highly creative, analytical, growth-minded Creative Strategist to shape how we reach, engage, and keep investors across every stage of the customer journey. You'll report directly to our CEO and own the creative thinking behind our paid ads, our organic social, and our lifecycle marketing. This is a hands-on role for someone who thinks strategically and also executes: you'll turn customer insights, cultural trends, and performance data into concepts, then help make them, with AI built into your workflow at every step.Location: This role is based in our New York City office. You must be located in, or willing to relocate to, NYC and able to work in person from our NYC office.Creative Strategy: Turn insights, trends, and performance data into angles, hooks, briefs, and campaigns across paid and organic channelsLifecycle Marketing: Own lifecycle end to end, from email and SMS today to product features, app pushes, and every future customer touchpointOrganic Social: Set up and run Mogul's organic content across our social channelsCreative Production: Own getting the creative made. Sometimes you'll make it yourself (static, video, copy, with AI tools), sometimes you'll brief and run freelancers, agencies, editors, and internal stakeholders. Either way, the finished asset is yours.A portfolio of shipped creative work is ESSENTIAL. Please include a link with your application.What You'll DoReport directly to the CEOWork cross-functionally with performance marketing, product, and engineeringCreative strategyDevelop creative strategy across paid social, organic social, email, SMS, landing pages, product communications, app pushes, and emerging channelsIdentify new creative angles, hooks, offers, and messaging that improve acquisition and retentionWrite clear briefs and build messaging frameworks for product launches, promotions, evergreen campaigns, and brand initiativesStudy investor behavior to uncover the motivations and emotional drivers behind their decisionsProduce creative directly, or brief, manage, and quality-check outside vendors and internal partners so concepts ship on time and on brandOrganic socialOwn Mogul's organic social strategy across platforms: content themes, calendars, concepts, messaging, and platform-specific executionMonitor emerging platforms, content formats, and consumer behavior to keep Mogul ahead of trendsLifecycle marketingBuild and run lifecycle strategies that improve engagement, conversion, retention, and customer lifetime valueDevelop email and SMS campaigns, and extend the program to app notifications, product feature launches, and new customer touchpoints as they come onlineAI, testing, and performanceLeverage AI extensively across research, ideation, copy, creative concepts, personalization, testing, and workflow automationTranslate performance data and customer insights into creative hypotheses and structured testing plansPartner with performance marketing to read what's winning in paid and feed it into the next round of creativeMeasure creative and lifecycle performance and iterate based on resultsWhere This GoesWe're building this role as a path to leading Mogul's creative and lifecycle function. You'll start as a hands-on strategist and maker, and grow into owning the strategy, the system behind it, and eventually the team beneath you.Required Skills & TechnologyAbility to quickly learn concepts, skills, and processes on the flyUse AI heavily across research, ideation, copy, creative development, and workflow automationStrong understanding of paid social creative and performance marketingStrong understanding of organic social platforms and what makes content perform across different audiences and formatsLifecycle marketing: email, SMS, retention, and customer engagement strategyLifecycle / CRM platforms (HubSpot, Customer.io, or similar)Creative tools (Figma, Canva, Adobe Creative Suite, CapCut, etc.) and a current AI creative toolkitExceptional writing, communication, and presentation skillsCapacity to justify every creative decision with data-backed analysisCreative problem-solver who seeks multiple solutions to one problem rather than one solution to multiple problemsRequired ExperienceCreative Strategy: 4+ years in creative strategy, growth marketing, lifecycle marketing, advertising, brand strategy, or a related roleHigh-Growth Consumer: Experience at a high-growth consumer technology, DTC, subscription, marketplace, or e-commerce companyPerformance Creative: Hands-on experience developing paid social creative, with the ability to connect creative decisions to measurable business outcomesProduction: Experience shipping creative both hands-on and through vendors, agencies, or freelancersLifecycle: Experience with lifecycle marketing, including email, SMS, retention, and customer engagement strategiesOrganic Social: Experience building organic content that grows and engages an audienceAI Fluency: Experience using AI tools as a core part of the creative and marketing processExecution & Ownership: Strong creative instincts paired with an analytical mindset; comfortable in a fast-moving environment where priorities, channels, and opportunities evolve quicklyGrowth Capacity: Capacity to grow into leading a creative team as the company scalesNice to HaveExperience marketing a financial product, fintech, or another regulated categoryExperience writing video scripts, social-first campaigns, and performance creativeFamiliarity with consumer research, customer interviews, and creative testing methodologiesExperience with app push notifications and in-product messagingReal estate or investing knowledgeWhat Mogul OffersOpportunity to advance the entire real estate industry and become part of the new face of real estateEfficiency, transparency, and open lines of communicationCreative environment with room to grow in both your role and careerGrowth and performance based on work product, not on hours spent working (if Leonardo Da Vinci was based on quantity rather than quality, he would be considered the worst painter of all time)Autonomous level of responsibility, with direct engagement of key stakeholders and leadershipCompetitive compensationCompetitive equity compensation packageIn-office Benefits: NYCComprehensive benefits planFlexible work environment