CRM Manager

Manager, CRMLHH Recruitment Solutions is searching for a Manager, CRM for a client in the retail/e-commerce space. This individual will help oversee CRM strategy and execution across multiple customer touchpoints while also leading day-to-day campaign operations.This is a hands-on leadership role for someone who is comfortable owning campaigns from planning through deployment, managing a high-volume calendar, and leading a team responsible for CRM execution.ResponsibilitiesOversee the planning and execution of CRM campaigns across email, SMS, push and other direct marketing channelsManage campaign calendars, promotional cadence and customer communication strategiesDevelop customer segmentation, audience targeting and suppression strategiesManage lifecycle and automated customer journeys and identify opportunities for optimizationPartner with creative, digital and other cross-functional teams to bring campaigns to marketLead and support a team responsible for campaign execution and deploymentOversee campaign workflow, prioritization and quality assuranceReview campaigns prior to launch to ensure targeting, personalization, links, tracking and content are accurateHelp develop processes, templates and best practices to improve campaign efficiencyMonitor CRM performance and provide recommendations based on campaign resultsPartner with technical and data teams around audience development, automation and reportingEnsure campaigns follow applicable customer consent and communication requirementsQualifications5+ years of experience in CRM, lifecycle, email or retention marketingPrevious hands-on experience executing CRM campaigns within a marketing automation platformExperience leading or managing a teamStrong experience with Salesforce Marketing Cloud or a comparable CRM/marketing automation platformExperience with audience segmentation, automated journeys and personalizationWorking knowledge of SQL and HTML/CSSComfortable working in a fast-paced, high-volume campaign environmentStrong project management skills with the ability to manage multiple campaigns and stakeholders simultaneouslyRetail, e-commerce or consumer marketing experience preferredExperience with SMS, push or other lifecycle channels is a plusBachelor’s degree or equivalent professional experienceCompensation & Benefits$80,000-$95,000Medical, dental and vision insurancePaid time off and company holidays401(k) with company matchAdditional company benefits and employee programs may be availableCompliance StatementEqual Opportunity Employer/Veterans/DisabledTo read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to the LHH Candidate Privacy Information Statement.The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:The California Fair Chance ActLos Angeles City Fair Chance OrdinanceLos Angeles County Fair Chance Ordinance for EmployersSan Francisco Fair Chance Ordinance