Director of DTC Growth

Job Title: Director of DTC eCommerceLocation: Fort Lauderdale, FLDepartment: Marketing / Digital CommerceReports To: Chief Marketing OfficerPosition SummaryThe Director of DTC eCommerce is responsible for driving the company’s eCommerce strategy, growth, and performance across Shopify. This role oversees the end-to-end eCommerce operations, including Shopify management, digital marketing, conversion optimization, subscriptions, analytics, and customer experience.Key ResponsibilitiesStrategic Leadership:Develop and execute a comprehensive eCommerce strategy to drive revenue growth, customer acquisition, retention, and profitability.Lead digital initiatives that enhance the brand’s online presence and customer journey.Collaborate with executive leadership to align eCommerce goals with broader business objectives.Marketing & Conversion Optimization:Drive paid and organic traffic through SEO, SEM, email, social media, and affiliate channels.Oversee A/B testing, personalization, and conversion rate optimization strategies.Utilize analytics tools (Google Analytics, Shopify Analytics, etc.) to measure KPIs and inform data-driven decisions.Team Leadership:Build and lead a high-performing eCommerce team, including digital marketing, content, and operations staff.Foster a culture of innovation, collaboration, and accountability.QualificationsBachelor’s degree in Marketing, Business, or related field; MBA preferred.10+ years of progressive experience in eCommerce, with at least 5 years in a senior leadership roleExpert knowledge of DTC platforms from scratch, particularly on Shopify.Experience launching subscription programmes.Strong understanding of digital marketing, UX/UI, analytics, and omnichannel commerce.Excellent leadership, project management, and communication skills.Compensation & BenefitsSalary from $150,000 - $200,000 for the right candidate.Performance-based bonusHealth, dental, and vision insurance401(k) with company matchGenerous PTO