Director of Paid Media

Dorn Group is seeking a Director of Paid Media to lead paid campaign execution across a portfolio of B2B brands spanning industrial manufacturing and adjacent categories. The role covers multiple platforms and multiple client brands, with campaign responsibility that can scale into multi-million-dollar annual media budgets. This is a senior, client-facing position working directly with client-side marketing leaders and C-suite stakeholders.Our clients sell direct and through distributors, dealers, and retailers, so the job is not just driving clicks. It is building demand that shows up in sell-through — and proving it.You will have team support — analysts, creative, strategy, and specialist resources — but you are expected to own the day-to-day campaign management yourself. You are the person in the platforms, in the data, and on the client calls. This is not an entry-level or coordinator role. We are looking for someone who has already managed significant budgets, defended strategy to executives, and knows how to translate performance data into decisions a non-marketer can act on.What You'll DoOwn day-to-day paid campaign strategy, build, launch, optimization, pacing, and reporting across the full social and programmatic landscape — including Meta, Reddit, LinkedIn, X, TikTok, Pinterest, YouTube, and programmatic DSPs (The Trade Desk, Choozle, etc.)Manage campaigns concurrently across multiple client brands, each with its own audience, go-to-market motion, and performance expectationsServe as a primary day-to-day campaign contact for clients, including regular interaction with VP, SVP, and C-level stakeholders — presenting performance, defending recommendations, and shaping the roadmapPartner with Dorn's senior strategy team on hybrid go-to-market programs that span direct-to-customer and channel/retail motions, ensuring media drives both end-user demand and distributor and retail sell-throughContribute to annual and quarterly media strategy with a clear POV on channel mix, budget allocation, audience strategy, and testing frameworksBuild and manage PPC campaigns in Google Ads and Microsoft Ads alongside paid social and programmatic work; search is expected to be part of the integrated planTranslate campaign performance into clear, executive-ready narratives that connect media to orders, sell-through, and pipeline — including attribution limits, incrementality, and what the numbers actually mean for the businessDirect and collaborate with internal team support (analytics, creative, strategy, and specialist resources) to brief work, QA assets, and ensure campaigns ship on time and on strategyWhat You BringRequired5+ years of hands-on paid media experience, with a meaningful portion in B2B — selling to buyers, specifiers, operators, and procurementWorking fluency across the major paid social platforms — Meta, LinkedIn, Reddit, X, TikTok, Pinterest, and YouTube — including campaign structure, audience targeting, creative specs, and platform-specific measurementHands-on programmatic experience on platform DSPs (The Trade Desk, Choozle, etc.), including campaign setup, audience and inventory strategy, and performance optimizationProven PPC competency — Google Ads and Microsoft Ads, campaign structure, bidding strategy, keyword and audience workExperience with hybrid go-to-market models (direct plus channel, retail, or distribution) and an understanding of how paid media supports both ends of that motionDemonstrated ability to manage multiple brands in parallel without dropping ballsStrong client-facing communication skills; comfortable presenting to and taking questions from C-suite executivesAbility to think strategically and move between a high-level media plan and a line-item QA without losing the threadFluency in media math — CPA, ROAS, CAC, incrementality, pacing, and the honest limits of attributionNice to HaveRetail media and marketplace advertising experience — Home Depot, Lowe's, Amazon, etc. — including sponsored products and on-site and off-site displayIndustrial, manufacturing, distribution, or dealer-channel category experienceExperience working closely with creative teams — briefing, concepting, and turning performance insight into better creativeFamiliarity with enterprise analytics stacks (GA4, Salesforce, BI dashboards) and comfort pulling your own data when neededWhy This RoleYou will own sophisticated, well-funded programs across multiple brands, with clients who treat media as a strategic lever. You will work alongside commercial operators who know how industrial markets actually buy — and you will see what your media does to orders and sell-through, not just to platform dashboards. You will have the budget, the executive access, and the team support to do real work and see real outcomes.