Growth Marketing Manager

About the RoleThe Growth/Performance Marketing Manager owns All Aboard America Holdings’ (AAAHI) demand generation and marketing performance engine, with accountability for driving qualified interest, improving conversion, and reporting impact in business terms. This role is responsible for managing and optimizing the channels, campaigns, and analytics that support pipeline growth across AAAHI’s service lines, including charter, contract, and workforce transportation. Reporting to the Marketing Director, the Growth / Performance Marketing Manager executes within established marketing strategy and brand guardrails, partnering closely with Content and Brand on campaign messaging alignment while maintaining a clear focus on measurable outcomes, efficiency, and revenue impact.Core Responsibilities1. Demand Generation and Funnel PerformancePlan and execute demand generation campaigns aligned to marketing prioritiesOwn performance execution across key channels, including:Paid search and paid socialSEO and organic acquisitionEmail and lifecycle marketingRetargeting and conversion campaignsOptimize funnel performance through ongoing testing and iterationImprove lead quality and conversion by aligning targeting, landing pages, and follow-up readinessEnsure marketing programs reflect operational realities and customer decision driversFormalize ownership of performance marketing channels through repeatable testing, optimization, and ROI discipline2. Performance Measurement and ReportingOwn marketing performance KPIs, including:Lead volume and quality signalsConversion rates across key touchpointsPipeline influence and revenue contributionCost efficiency and ROIReport on marketing performance and insights in clear business termsBuild clear, repeatable reporting cadence that supports decision-makingBuild and maintain a marketing performance dashboard and recurring reporting cadence once the role is activatedSupport closed-loop performance insights with Sales Ops to improve funnel visibility and campaign targeting over timeSurface tradeoffs, risks, and optimization opportunities to the Marketing DirectorMaintain strong analytics discipline across campaigns and web performance3. Website. SEO and Conversion OptimizationPartner on website performance and conversion strategy, including:Landing page optimizationConversion rate improvementSEO health and search visibilityMonitor key website KPIs such as:Traffic qualityForm engagement and abandonmentSearch performance by service lineEnsure digital experiences support clear customer expectations and inquiry readiness4. Campaign Execution and OptimizationPlan, launch, and optimize campaigns aligned to marketing prioritiesTest and iterate creative, targeting, and channel mix to improve outcomesCoordinate with Content and Brand to ensure messaging consistency in performance channelsUse brand-approved messaging frameworks while optimizing for conversion and response5. Sales Ops Partnership and Pipeline AlignmentPartner with Sales Operations on pipeline alignment and performance feedbackEnsure marketing performance efforts support lead readiness, service fit, and sales realitiesIncorporate market and sales feedback into campaign refinement and targeting decisions6. Channel and Vendor ManagementManage external vendors or agencies supporting paid media, SEO, or analyticsEnsure partner work aligns with AAAHI brand standards and performance goalsRecommend channel investment shifts based on ROI and strategic prioritiesSupport scalable systems that reduce manual work and ad hoc execution7. Team and CollaborationThe Growth / Performance Marketing Manager works closely with:Marketing Director — strategy, priorities, KPI accountabilityContent and Brand Manager — campaign messaging alignment and content supportMarketing Coordinator (via Content and Brand, position TBD) — campaign production and execution support as neededSales Ops and Sales Teams — pipeline feedback and market needsOperations — ensuring demand generation reflects service delivery realitiesRequired Skills5–8+ years of experience in growth, performance, or digital marketing rolesProven experience managing paid media, SEO, lifecycle marketing, and conversion optimizationStrong analytical skills and comfort owning KPI reportingExperience working in service-based, operationally complex environmentsAbility to manage vendors, budgets, and performance tradeoffs