Integrated Marketing Manager

Company: CupsheJob Title: Integrated Marketing ManagerLocation: New York, NYSalary Range: $90,000 to $120,000/yrAbout CupsheCupshe is a global vacation lifestyle brand creating swimwear and ready-to-wear designed for real life moments—whether it’s a beach escape, a city break, or everyday moments that feel like a getaway.We bring a relaxed, confident, and effortless approach to style, shaping a modern vacation mindset that lives beyond travel—through fashion, culture, and everyday experiences.About the RoleWe are seeking a highly organized and results-driven Integrated Marketing Manager to lead the planning and execution of integrated marketing campaigns across multiple channels. Reporting to the AVP of Brand Marketing, this role will serve as a key connector between our U.S. and China teams, driving cross-functional alignment, managing campaign timelines and budgets, and ensuring seamless execution from concept to launch.Fluency in both English and Mandarin Chinese is required, as this role involves regular communication and collaboration with cross-functional teams in both the U.S. and China.The ideal candidate combines strong project management skills with marketing expertise, creative judgment, and a solid understanding of the U.S. consumer market. This position offers opportunities to take ownership of high-impact marketing initiatives and grow into a broader leadership role.This is a hybrid position, requiring 3 days per week in the office.Job DutiesLead the end-to-end planning and execution of integrated marketing campaigns, defining objectives, channel strategies, budgets, timelines, and key deliverables.Manage campaign calendars and coordinate cross-functional teams, including design, merchandising, creative, influencer marketing, PR, e-commerce, and inventory planning, to ensure successful and timely launches.Serve as a key liaison between U.S. and China teams, aligning priorities, facilitating communication, driving decisions, and resolving execution challenges.Oversee campaign budgets, track key performance metrics, and evaluate sales impact, content performance, and brand exposure to identify opportunities for optimization.Proactively identify project risks, manage competing priorities, and develop solutions to keep campaigns on track.Establish and refine campaign workflows, project management processes, and execution standards to improve cross-functional efficiency.Take increasing ownership of strategic marketing initiatives and contribute to the development of scalable marketing operations.Skills & ExperienceBachelor's degree in Marketing, Business, Communications, or a related field.Minimum 8 years of marketing experience, with a proven track record of independently managing integrated marketing campaigns from planning through execution.Experience in fashion, apparel, lifestyle, or consumer brands is strongly preferred.Fluency in both English and Mandarin Chinese is required, with the ability to lead meetings, communicate priorities, and drive collaboration across U.S. and China teams.Strong understanding of U.S. consumer behavior, cultural trends, and marketing channels, with a keen eye for branding, creative content, and visual storytelling.Excellent project management and organizational skills, with the ability to manage multiple campaigns, budgets, timelines, and stakeholders simultaneously.Strong analytical and problem-solving skills, with the ability to translate campaign performance data into actionable insights.Proficiency in AI-powered tools and digital productivity solutions to improve marketing efficiency and execution.Proactive, detail-oriented, and highly accountable, with strong ownership, leadership potential, and the ability to thrive in a fast-paced, cross-functional environment.BenefitsHealth insurance including dental, vision and life401k with 3% match12 paid public holidays6 paid sick days10 vacation days in the 1st year, prorated upon hire and increased by tenurePaid Maternity LeaveHybrid work scheduleCupshe is conducting recruitment on behalf of Sparky Worldwide Inc., the legal entity that will enter into the employment agreement with the selected candidate.