Intern - State Farm Agent Team Member

Responsive RecruiterSharon Layman State Farm Agency | Tempe, Arizona Paid Part-Time Internship | 1 Position Available | Start ASAPWant to do more than study digital marketing and AI?We are looking for one smart, analytical, curious ASU student who wants hands-on experience using:Google Ads + AI + Analytics + Digital Marketing + Real Business DataThis is not an internship where you spend your internship making social media posts or watching someone else work. You will work with an established local business and learn how digital advertising actually turns into:Clicks ? Leads ? Opportunities ? Customers ? RevenueYour Primary MissionHelp us continually improve the performance of our Google Ads and digital lead-generation efforts. You will work directly with Sharon Layman, State Farm Agent/Owner, who already has extensive hands-on experience managing Google Ads and digital marketing. You will not be expected to figure everything out alone. Sharon understands the strategy. We are looking for someone who wants to learn it, execute it, analyze it and eventually take increasing ownership of the day-to-day work.What You Will Work OnDepending upon your experience and development, you will help with:Google Ads campaign managementKeyword researchSearch-term analysisNegative-keyword managementMatch-type strategyAd copy and testingGeographic performance analysisDevice performanceBudget analysisConversion trackingGoogle AnalyticsSearch ConsoleLanding-page performanceCompetitive researchLead-quality analysisCost-per-lead reportingCustomer-acquisition reportingMarketing dashboardsData organizationAI-assisted marketing analysisMarketing workflow automationWe Care About More Than ClicksClicks are not customers. Impressions are not revenue. You will learn to analyze the entire customer-acquisition process:Advertising Spend ? Lead ? Quote Opportunity ? Customer ? RevenueYou will learn to ask questions such as: Which campaigns are actually generating qualified opportunities? Which search terms are wasting money? Where should we spend more? Where should we spend less? Why did conversion performance change? What should we test next? That is how businesses actually evaluate marketing.AI Is Your Force MultiplierWe want someone who is genuinely interested in AI and wants to discover practical ways to use it.You may use AI to help with:Search-term analysisKeyword discoveryCompetitive researchAdvertising researchAd-copy developmentData analysisReportingMarketing workflowsTesting ideasAutomationBusiness productivityWe are not interested in using AI simply because it is trendy. We want to answer:Can AI help us do this faster, smarter or better?You Do Not Need to Be a Google Ads Expert YetGoogle Ads experience is a major plus.But we are willing to train the right person. We care enormously about how you think.You may be a great fit if you:Love figuring out why something is or is not workingNotice patterns in numbersLearn technology quicklyAre naturally curious about AIAre comfortable with spreadsheets and dataTake initiativeAsk excellent questionsFollow detailed instructionsCheck your own workEnjoy testing ideasAre reliable and accountableWant responsibilityWant your work to have measurable impactMajors We Would Love to Meet Students from all majors may apply.Particularly relevant areas include:Digital MarketingMarketingBusiness Data AnalyticsInformation SystemsArtificial IntelligenceComputer ScienceData ScienceEntrepreneurshipBusinessYour major matters less than your curiosity, analytical ability, reliability and willingness to learn.Real Responsibility With GuardrailsYou will not receive unrestricted authority over an advertising budget on your first day.You will:Learn the accountAnalyze the dataMake recommendationsImplement approved changesMeasure the resultsAs you demonstrate good judgment and accuracy, you will earn increasing responsibility. Because we operate in a regulated industry, you will also learn something many marketing internships never teach: Effective marketing must also be accurate, responsible and compliant.Work Directly With an Experienced Business OwnerYou will work directly with Sharon Layman, State Farm Agent/Owner in Tempe since 2007. Her agency career includes recognition through President's Club, Chairman's Circle, Million Dollar Round Table and Ambassador Club. You will have the opportunity to see how marketing decisions affect an actual operating business rather than working only with classroom simulations.What You Could Have on Your RsumImagine graduating and being able to say: "I helped manage real Google Ads campaigns, analyzed customer-acquisition economics, used AI to improve marketing workflows and learned how advertising spend translates into actual business revenue." That is the kind of experience we want this internship to provide.Internship DetailsPaid part-time internship Tempe, Arizona Primarily in person initially, with flexibility as appropriate once you understand the business and demonstrate reliability. Flexible schedule around ASU classes 1 position available Start ASAP Employment Requirement Employment is contingent upon successful completion of the required background check. No insurance licensing is required for this position.Think You Might Be Our Person?We are not looking for perfect answers. We are looking at how you think. We Do Not Expect You to Know Everything. We want someone who sees a problem and thinks: "Let me figure this out." If you are curious about AI, interested in digital marketing, love learning technology and want your work to produce measurable results, we want to meet you. 1 Position Available | Start ASAP | Applications Reviewed Immediately Sharon Layman State Farm Agency is an independent employer. Compensation: $17.00 - $25.00 per hourMy team's mission is to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. We are located in Tempe, AZ and help customers with their insurance and financial services needs, including:Auto insuranceHome insuranceLife insuranceRetirement planningState Farm agents are independent contractors who hire their own employees. State Farm agents' employees are not employees of State Farm. Agents are responsible for and make all employment decisions regarding their employees.