Media Director

The Media Director of Social Media & Google will lead strategy, execution, and team development across all paid search (Google Ads, Microsoft Advertising), Google Display/YouTube, and paid social media accounts. You will serve as a key leader within the agency, driving innovation, establishing operational best practices, mentoring team members,

and partnering with senior client stakeholders to deliver measurable business results. This position will work under the strategic direction of the VP of Digital.

Responsibilities:

o Lead, mentor, and grow a high-performing team of search and paid social media specialists across all accounts and industry verticals

o Enhance operational frameworks, training opportunities, and quality assurance processes to guide team growth and maintain consistent service standards

o Oversee team workload allocation, resource management, and performance evaluations

o Guide and coach specialists in internal and client-facing presentations Media Strategy & Execution

o Drive overarching media strategy, performance forecasting, audience strategy, and data-driven decision-making for major client accounts

o Guide innovative problem-solving and enhance optimization frameworks that translate client KPIs into actionable media plans across paid search, Google display, YouTube and paid social platforms

o Oversee influencer executions and negotiations, ensuring alignment between paid social tactics, brand safety standards, content integration, and performance tracking

o Review and approve media plans, reporting dashboards, and actionable client insights

o Lead strategic presentations both internally with the wider team and externally with clients

o Oversee full-funnel digital campaign governance, including audience targeting strategies, creative flighting, testing roadmaps, ongoing optimizations and budget allocations across Google, Bing and social platforms

Vendor Relationships

o Cultivate and maintain high-level relationships with platform reps to negotiate beta access,

competitive rates, and premium support; lead calls concerning active and upcoming campaigns and stay up to speed on all developments (new ad formats, targeting capabilities, et al.)

o Monitor digital media industry trends, macro changes (privacy updates, AI tools, ad formats) and emerging technologies to maintain a competitive advantage

o Drive internal thought leadership by regularly briefing the team on platform/industry updates and authoring external POVs, client one-sheets and case studies to position the agency as a market leader

Qualifications:

5+ years of hands-on and strategic experience in digital media planning, buying and performance optimization across Paid Social, Paid Search and Google Display/YouTube

Experience managing at least two people with a proven history of developing talent

Proven track record of managing large-scale ad budgets and consistently driving client KPIs (ROAS, CPA, etc.)

Tools:

Ad platforms: Google Ads, Microsoft Advertising, Apple Search Ads, Meta Ads Manager, Snapchat Ads Manager, TikTok Business Center, Reddit Ads Manager, Nextdoor Ads Manager, Twitter/X Ads Manager, Pinterest Ads, LinkedIn Business Manager Dashboards: Google Analytics 4, Power BI, Looker Studio, or equivalent reporting environments

Workflow and Productivity: Asana (or similar project management platforms), Microsoft Office Suite (advanced Excel and; PowerPoint)