National Sales Manager Natural Channel

About the Company (St. Dalfour | French Fruit Spread With No Refined Sugar)St Dalfour is a 3rd generation family-owned premium fruit spread company. Their premium, no added cane sugar, Non-GMO Project Verified, Gluten Free products are produced in France and distributed across the USA; including natural, FD&M, conventional and food service. The St Dalfour team is small and agile and believes the key ingredient to success is its people.Position Summary: The National Sales Manager is a critical member of the St Dalfour team and will be responsible for developing, growing & maintaining their accounts. The account list may change or expand. This individual will report directly into the Head of Sales and will have responsibilities that include, but are not limited to, account management, HQ selling, distributor management, budget management, assist with marketing team objectives. Additional detail for this position is below.Location - Home based, ideally living close to good hub airport in CST or EST time zone. Travel throughout the US as requiredReporting to - Head of Sales, USAJob Purpose - Deliver against overall business strategy, including;Maintain and grow existing retail base within required channels (Natural, and Speciality)To maintain & grow a comprehensive new business pipeline, delivering ‘on brand’ distributionTo secure distribution of NPD, where relevant to sectorUse reporting tools and data sources, both internally and externally, to;Track account performance and use insights to influence outcomes to deliver against budget targetsUse P & Ls to determine profitability of programs and account launchesCreate trade spend/ promotional programs within St Dalfour criteriaBuild forecasts and sales plans, with support from Head of SalesPresent both internally & externally on results, forecasts, and trendsManage Brokers and Merchandising Team byPreparing regular interface to track performance and planningSetting and reviewing clear initiatives and goals for the short, medium & long termDevelop and manage performance and relationships with distributors and retailersAt headquarter and division level (Via trade shows and regular cadence meetings)Collaborate with key stakeholders to produce best in class retail programs, increasing brand presence and awarenessBe an active member of the internal teams to track progress against targetsCan work in a high energy, fast-paced environmentIs an over-communicator, with all successes and challenges in any aspect of the roleRequirements6 yrs sales experience in the CPG industry, within food and preferably within premium brands.Experience with managing at least one national Natural retailer and/or DistributorExperienced in launching new products into market.Good grasp of P & L drivers and willingness to learn and adaptStrong Excel and PowerPoint skillsPreferred experience at HQ level with WFM Sprouts, INFRA, NCG, NGVC, UNFI HQ, or KeHE HQKey AttributesA team Player – happy to get ‘stuck in’ and believes in collective responsibilityResults orientated, goal driven and accountable with an entrepreneurial edgeConfident communicator, both written and verbal.Positive, can-do attitude and willingness to contribute openly to a small team