Product Launch Lead

Product Launch Lead

Location: Kennesaw, GA
Travel: Approximately 30%

Client Overview

Our client, a leading global manufacturer in the marine industry, is seeking an experienced Product Launch Lead to join its Marine team in Kennesaw, GA. This role will play a critical part in preparing the organization for new product releases by coordinating launch activities, managing product information, and ensuring teams have the materials and information needed for a successful introduction.

Overview

The Product Launch Lead will own and coordinate the product introduction process, working closely with Product Management, Marketing, Sales, Training, and other cross-functional teams to ensure new products are launch-ready.

This position is ideal for someone who combines strong product launch/project coordination experience with technical aptitude and polished communication skills. The successful candidate will be comfortable translating complex product information into clear, customer-focused messaging while managing multiple stakeholders, deliverables, and deadlines.

Summary

The Product Launch Lead will organize, maintain, and distribute accurate product information while coordinating the end-to-end product introduction process. This individual will manage launch timelines, product data, documentation, messaging, training materials, and cross-functional deliverables to ensure new products are introduced accurately and on schedule.

Responsibilities
Lead and coordinate the product introduction process in partnership with Product Managers and cross-functional teams.
Manage launch timelines, deliverables, dependencies, and readiness activities while providing regular status updates to executive leadership.
Develop and maintain accurate product information within the Product Information Management (PIM) system.
Translate technical product information into customer-focused messaging, including features, benefits, competitive positioning, and product stories.
Partner with Product Management and Marketing to develop content for print, digital, video, dealer-facing, and internal materials.
Ensure consistent product information across Marketing, Sales, Training, Media, dealer, and other internal and external channels.
Develop and deliver product-related training for internal teams, dealers, boat builders, and media as needed.
Support the development of catalogs, specification sheets, launch materials, technical support content, and other product documentation.
Coordinate product support assets with Marketing, video production, and technical training teams.
Support product-related events including photoshoots, boat shows, media activities, and product launches.
Participate in special projects and cross-functional initiatives supporting broader departmental and organizational objectives.
Qualifications
Bachelor's degree or equivalent professional experience in a related field.
10+ years of experience in product management, product marketing, product introduction, product launch, or a closely related discipline.
Extensive experience coordinating complex product launches and developing product-based materials.
Demonstrated ability to manage launch schedules, cross-functional deliverables, and multiple stakeholders.
Strong technical aptitude with the ability to understand technical products and translate product details into clear, customer-focused messaging.
Experience with Product Information Management (PIM) systems strongly preferred.
Proficiency with Microsoft Office, including Word, PowerPoint, Excel, and Outlook.
Experience with enterprise systems such as SAP or the ability to quickly learn internal business systems.
Marine, boating, or dealership experience is a strong plus.
Product usage and application knowledge is highly desirable.
Exceptional organizational, written, verbal, and presentation skills.
Strong analytical skills with excellent attention to detail.
Proactive, self-motivated approach with the ability to work independently and collaboratively across functions.
Ability to handle sensitive information with discretion.
Ability to travel approximately 30%, including occasional periods of heavier travel associated with product launches, meetings, boat shows, and other events.
 

TRC Talent Solutions is proud to be an Equal Opportunity Employer. We are committed to creating an inclusive environment and providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.