Sales Executive

Full-time | Field-based

 Reports to: Sales Director

Expected OTE: $130,000-$150,000

We are a leading provider of custom sauna and steam room solutions, delivering high-quality wellness environments for residential, commercial, and showroom clients. With a focus on craftsmanship, technical expertise, and customer experience, we partner with homeowners, designers, builders, and commercial stakeholders to design and deliver tailored wellness systems.

The Sales Executive is responsible for managing the full sales lifecycle for sauna and steam room projects. This role involves consultative selling, territory development, proposal management, and long-term relationship building. The Sales Executive plays a key role in driving revenue growth by identifying opportunities, guiding clients through product and system selection, and supporting projects from initial inquiry through post-sale follow-up.

Territory and travel requirements vary by assignment and business needs.

KPIs are plan-based and may include:

●     Revenue targets

●     Channel development (residential, commercial, builder, or showroom)

●     Pipeline growth and conversion

●     Customer retention and referral generation

●     Manage sales opportunities for small, medium, and large sauna and steam room projects.

●     Prospect and develop new business relationships through canvassing, networking, referrals, and inbound leads.

●     Build and maintain relationships with homeowners, architects, designers, contractors, developers, and commercial decision-makers.

●     Identify upcoming construction and renovation opportunities by monitoring permits, plans, and market activity.

●     Read and interpret blueprints, building plans, and RFPs; develop scopes of work and professional proposals.

●     Prepare accurate quotes for equipment, materials, systems, and related services.

●     Coordinate internally to support product delivery, installation, and project timelines.

●     Support customer onboarding, training, and post-installation follow-up to ensure satisfaction.

●     Promote preventative maintenance agreements, service plans, and referral opportunities.

●     Maintain accurate CRM records, including activity tracking, pipeline management, forecasting, and commission documentation.

●     Attend industry events, trade shows, and networking opportunities to strengthen brand awareness and sales pipeline.

●     Represent the company professionally in showrooms, on job sites, and during client meetings.

●     3–5+ years of sales experience in home improvement, construction-related products, wellness, or technical systems; luxury or consultative sales experience preferred.

●     Proven ability to meet or exceed sales targets in long-cycle, multi-stakeholder sales environments.

●     Ability to read architectural drawings and understand construction terminology (training available).

●     Strong presentation, proposal development, and negotiation skills.

●     Excellent verbal and written communication skills with a professional, client-focused demeanor.

●     Comfortable working independently across a defined territory.

●     Proficiency with CRM platforms (HubSpot or similar), MS Office, and Google Workspace.

●     Valid driver’s license and willingness to travel as required.

●     Bilingual capabilities are a plus.

●     Strong organizational skills, attention to detail, and follow-through.

●     Tech-savvy with the ability to learn product and system specifications.

●     Daily or weekly activity reporting using company communication and CRM tools.

●     Business casual dress appropriate for client meetings, showrooms, and job sites.

Compensation structure varies by plan and may include:

●     Base salary plus commission

●     Performance-based incentives

●     Health insurance, paid time off, and wellness benefits

●     Mileage reimbursement or company vehicle options

●     Career growth opportunities within sales leadership or specialized channel

Compensation & Benefits

●     Base: $50,000

●     Quota: $1,000,000 attributable revenue

●     Commission: 5% on deals ≥50% GM (max $10,000 per deal)

o      Margin kicker: +0.10% for each 1% above 50% (e.g., 60% GM = 6% total)

o      Reduced rate: 3% at 45%–49.99% GM; no commission under 45% unless pre-approved

●     Quota Bonus: $15,000

●     Earnings at quota (est., excl. base): $115k @50% GM | $120k @55% | $125k @60%

●     Total comp incl. base: typically ~$130k–$140k

●     Benefits: Medical, PTO, team performance bonuses; company car use or mileage reimbursement