Senior Manager, Paid Social

We are looking for an analytically-minded performance marketer with deep expertise in Paid Social to help us scale a new kind of marketing agency.You'll wear multiple hats and work across multiple organizations conducting client-facing work while building world-class marketing skills.This role is a perfect fit for a paid social expert looking to expand their growth marketing expertise across multiple channels and through the full funnel. You’ll work with our best-in-class growth leaders and directly with several start-up CEOs to help them grow their businesses.RESPONSIBILITIESManage all aspects of paid social campaigns for select clientsAnalyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategyManage creative team members to maximize the impact of ads and landing pages that we develop for our clients.Partner with other Lantern subject matter experts to develop and execute full-funnel acquisition marketing strategies for our clients, across channels like tiktok, influencer, direct mail, SEO and affiliate, and through lifecycle (email / sms) and conversion rate optimization (CRO) initiatives.Own paid social results and marketing budgetsSupport the development team to guide and QA site / app trackingCombine hands-on-keyboard work with management, depending on scope of projectQUALIFICATIONS3-6 years of experience in paid social marketingExperience experience working with startups preferred preferredExpertise directly managing paid social channels is requiredExperience in DTC businesses required; health and wellness experience strongly preferredStrong analytical capability with experience in a variety of website analytics toolsStrong project management, attention to detail, and a no-task-too-small mentalityWHO YOU AREClient service orientedScrappy problem solverData driven, but willing to take risksVery high say / do ratioEnjoy working at both strategic and execution levelsExcellent written communicatorABOUT LANTERNLantern is a full-stack growth agency for the country’s most innovative DTC health startups. Our mission is to bend the risk curve for innovative early & growth-stage DTC health companies, helping our clients deliver life-changing care to more Americans. We are a place for ambitious marketers to hone their craft and work on interesting projects with exceptional colleagues, while growing into the world’s best full-stack DTC health marketers.Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decidedon the basis ofqualifications, merit, and business need.