Senior Web Content Writer & SEO Strategist

Web Content Writer job at Aroha Technologies. Hartford, CT. Experiences Required for This Role Website Content Writing At least 3 years of measurable experience in the following: Developing modern content for large websites with multiple departments and sizable portfolios of services informational assets and applications Creating high level content strategies that focus on logical taxonomies streamlined user journeys and humanfocused design Planning for the discovery analysis segmenting creation delivery tracking and governance of content Aligning content with business goals stakeholder objectives and user needs Inventorying and auditing of content on a local or enterprise level Copywriting a high proficiency in writing for real people and motivating them to action Conducting indepth research on industryrelated topics to develop original content and optimize current content Creating high quality content pieces that can also be used for content marketing needs including advertising social media and email campaigns Editing content and proofreading material for errors and inconsistencies SEO and analytics At least 3 years of experience with the following: Conducting keyword research developing SEO strategies and using industry best practices to increase SERP results and build traffic to content Practicing both technical and onpage SEO methodologies to help build Googles EAT objectives Developing highimpact KPIs and tracking the measurable success of content Using customer research and site analytics to prove that content is meeting user needs Content Lifecycle Governance At least 3 years of experience and use cases with the following: Defining customers needs and identifying content gaps that prevent successful digital experiences Optimizing and categorizing content to align with a serviceoriented information architecture Working with subject matter experts to write clear text in plain language that achieves defined goals Reviewing and improving existing content for accuracy legibility accessibility and compliance with State Content Guidelines Structuring content in ways that customers are used to and knowing the difference between features and benefits Setting up governance models that support the maintenance of content after publishing Knowledge Skills and Ability Website Writing and Content Management Knowledge of Sitecore or a comparable CMS Content creation for websites Expert copywriting and editing skills Content marketing SEO and analytics Knowledge/experience with project management tools (Microsoft Office Suite Teams Jira) Effective communication skills High emotional intelligence High Functioning in Complex Situations Ability to distill complex concepts into simple ideas Deadlinedriven and able to handle simultaneous tasks using prioritization models and team communication tools Comfort in suggesting better strategies or pointing out risks in current development efforts Dependable organized and equally able to work independently as well as in crossfunctional team environments Team Player Supporting teammates skills and behaviors through development and delivery Communication and collaboration with multiple departments and stakeholders Creative and analytical thinking with strong problemsolving skills Judgment in dealing effectively and diplomatically with government staff Ability to maintain strict confidentiality Other Desirable Skills Proficient in Sitecore 10.2 Bachelors degree in UX Web Design Communications Marketing English Journalism or related field 3 years of website content writing for a company or institution in a fulltime role with defined projectdriven goals Proficient in Digital content standards and plain language guidelines Experience with chatbots search consoles and helpdesk services Proficiency with content tools especially development inventory/auditing and SEO tools A portfolio of published online content Industry certification in a fieldrelated discipline 1 year of experience using customer relationship management platforms such as Salesforce 1 year of experience using Google Analytics (preferably GA4) 1 year of experience using data dashboard software like Power Bi #J-18808-Ljbffr