Social Media Content Creator

Content Creator - Hospitality (Photo + Video)Bring Our Restaurant Brands to LifeUnion Joints is looking for a creative storyteller with a passion for photography, videography, and social media (and food!) to join our media team.If you love capturing incredible food photography, creating engaging Reels and TikToks, and finding authentic moments that make people want to visit a restaurant, we’d love to meet you.You’ll coordinate and create content across multiple restaurant brands while working closely with our Media Marketing Manager, who leads overall marketing strategy, campaigns, and brand initiatives. Your focus will be bringing those strategies to life through exceptional visual content and social storytelling.This is a hands-on role for someone who enjoys being behind the camera, staying on top of social trends, and creating content that feels real, fun, and engaging.What You’ll DoPhotography & Video Content (Primary Focus)Photograph food, beverages, interiors, team members, events, and guest experiences across multiple restaurant brandsCapture high-quality lifestyle photography that reflects each restaurant’s unique personalityShoot engaging short-form videos for Instagram Reels, TikTok, Facebook, and other social platformsEdit photos and videos optimized for social mediaPlan and execute content shoots both in restaurants and at special eventsBring fresh creative ideas for showcasing new menu items, promotions, seasonal campaigns, and everyday momentsCapture authentic content that helps guests experience the personality behind each brandSocial MediaSchedule and publish content across Instagram, Facebook, TikTok, and other platformsWrite engaging captions that reflect each restaurant’s unique voiceMonitor comments, messages, and community engagementStay current on social media trends, platform updates, and emerging content formatsUse performance insights to help improve future contentCollaborationPartner closely with the Media Marketing Manager to execute marketing campaigns and seasonal promotionsCollaborate with operations teams, chefs, bartenders, and restaurant managers during content shootsWork alongside our Graphic Designer to create cohesive marketing campaignsContribute creative ideas that strengthen each brand’s online presenceWhat We’re Looking ForHighly motivated, thriving in both independent and collaborative work environmentsDemonstrates strong initiative Strong photography skills with an eye for composition, lighting, and storytellingExperience creating engaging short-form video content for Instagram Reels and TikTokComfortable editing both photography and video using Adobe Creative Suite, Lightroom, Premiere Pro, CapCut, or similar softwareStrong understanding of Instagram, TikTok, Facebook, and current social media trendsExcellent written communication and caption writing skillsHighly organized with the ability to manage multiple brands and content shootsComfortable working in a fast-paced restaurant environmentWillingness to travel between Metro Detroit restaurant locationsBonus Points If You HaveExperience creating content for restaurants, hospitality, food, beverage, or lifestyle brandsExperience working with influencers or creator partnershipsMotion graphics or basic graphic design experienceA passion for food, hospitality, and local culturePortfolio RequiredPlease include a portfolio showcasing your photography, videography, social media content, or other creative work. We’d love to see examples of your ability to tell stories through visuals.Who You’ll BeWe’re looking for someone who’s naturally curious, creative, and excited to capture the moments that make people want to visit our restaurants. You notice great lighting, love finding unique angles, stay on top of trends, and aren’t afraid to jump in and create.You’ll have the opportunity to help shape the visual identity of multiple restaurant brands while creating content that connects with our guests and brings each brand’s personality to life.PayCompetitive based on experience Benefits Medical and supplemental insurance as well as company-paid dental and vision insurance, 401(k), on-demand pay, PTO, employee discount, referral bonuses and more!