Sr. Analyst, SEO

Position OverviewIn this role you will be responsible for helping clients improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to clients. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.ResponsibilitiesProvide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentationsLead technical site analysis, competitive analysis, and content auditsAudit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mindPrioritize tasks based on their likely effectiveness and ability to be implementedPresent findings and back up recommendations with hard dataIdentify problems and form solutions for problems that can arise in reportingDevelop content recommendations and technical analysis presentationsSupport marketing in the development of SEO case studies, white papers, blog posts, POV etc.Work with creative and development teams to ensure proper implementation of SEO recommendationsTranslate clients’ business goals and marketing objectives into successful search engine optimization strategiesDecide upon final keyword lists with minimal supervisionUnderstand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfallsBuild technical SEO acumen with ability to speak to and identify solutions to common SEO issuesCollaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goalsPresent new tools and summarize industry articles to the internal teamRequired Skills and Experience 2+ years of experience in SEO or relevant function, i.e., SEMFamiliar with multiple keyword research, reporting, and link building toolsUnderstanding of why certain search results appear for various keywordsExpertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar tools.Comfortable with platforms including Adobe Analytics or Google AnalyticsExpertise with Microsoft Excel, Word, and PowerPointExcellent research, writing, and presentation skills with an attention to detailInnovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industryDesired Skills and Experience Ability to multitask and handle other duties as assigned.Understanding of basic web development technologies with an understanding of HTMLKnowledge of healthcare SEO conceptsAbility to develop interpersonal relationships across client and teamExperience with project management tools is a plusTo the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.