Vice President, Brand Programs & Direct-to-Consumer

Vice President, Brand Programs & Direct-to-Consumer About the Company Innovative operator of popular hotel chains & resorts IndustryHospitality TypePublic Company Founded1919 Employees10,001+ Categories ResortsB2CCruisesGlobal Hospitality CompanyHilton HotelsHilton CorporateHilton Hotel BrandsHotelsHotels and ResortsMarriott HotelsTop Luxury HotelsTourismLeisureHospitalityTravel & LeisureInternetTechnology Specialties hospitalitybusiness travellesiure travelvacationsresortsand resorts About the Role The Company is seeking a Vice President of Brand Programs and Direct-to-Consumer to strengthen alignment between its brand programs and commercial initiatives. The role leads strategies for program adoption, sourcing solutions, prototype development, and consumer retail offerings. Responsibilities include overseeing the development and lifecycle management of brand-specific furnishing and equipment packages, and setting the vision and performance roadmap for direct-to-consumer commerce. The Vice President will lead a high-performing team and collaborate with internal and external stakeholders to improve product selection, customer experience, digital engagement, and business performance. Candidates should have at least 12 years of progressive leadership experience in areas such as brand management, e-commerce, customer engagement, supply chain, procurement, or hospitality, including at least seven years leading large cross-functional teams. Experience leading enterprise programs with multiple partners and managing P&L, revenue growth, commercial performance, or large-scale business initiatives is required. A bachelor’s degree in business, marketing, supply chain, e-commerce, hospitality, or a related field is preferred; an advanced business degree is an asset. Experience in hospitality, retail, consumer products, digital commerce, procurement, sourcing, or direct-to-consumer business growth is also beneficial. Hiring Manager TitleSVP HSM Americas Functions EcommerceProduct Management