Vice President, Global Social

Vice President, Global Social About the Company A global consumer brand driving social strategy, content, and creator marketing across North America IndustryConsumer Goods TypePrivately Held About the Role The Company is seeking a Vice President of Global Social to lead social strategy, content, and channel performance across North America, driving brand growth through owned, earned, and creator-led media. Responsibilities include setting the regional content calendar and channel strategy, leading and developing teams across the United States and Canada, and managing creator and influencer investments and agency partnerships. The role will partner with creative, analytics, and commerce teams on full-funnel campaigns and growth initiatives, while overseeing social listening, crisis response, and reputation management. The Vice President will also establish clear operating models across related functions and report regional performance, insights, and investment recommendations to senior leadership. Candidates should have at least 10 years of experience in social media or digital marketing, including four or more years in people leadership, and agency-side experience is required. Deep expertise in influencer and creator marketing, including managing substantial budgets, agencies, platforms, and related technology, is essential. Applicants should demonstrate success scaling branded social content and delivering measurable commercial impact, as well as experience leading teams and programs across U.S. and Canadian markets. Strong cross-functional influence and the ability to work effectively in a complex, matrixed environment are required; experience in consumer-focused industries is preferred. Functions Marketing