Growth & Digital Marketing Manager

Growth & Digital Marketing Manager

Bondeye Jewelry | New York City (On-Site) | Full-Time

Salary: $65,000–$80,000

Company About: Bondeye Jewelry is a New York City-based fine jewelry brand known for its modern, unexpected designs, crafted in recycled 14K gold with ethically sourced natural diamonds and gemstones. As an independent brand with a growing e-commerce business and luxury retail presence, we're looking for someone excited to help drive our next stage of growth.

About the Role: We're seeking a Growth & Digital Marketing Manager to own Bondeye's digital presence, e-commerce performance, and online revenue growth.

This is a hands-on role with significant autonomy. We're looking for someone who can execute independently, identify growth opportunities, and strategically manage freelancers or external partners when needed.

What You'll Do

E-Commerce & Revenue Growth

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• Own Shopify performance, conversion optimization, retention, merchandising, and the online customer experience.
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• Identify opportunities to increase conversion rate, average order value, and revenue.
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• Develop and optimize email and SMS marketing through Klaviyo, including automated flows, segmentation, and retention strategies.
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• Manage customer loyalty and affiliate programs, including Smile.io, Impact, and ShopMy.
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Digital Marketing & Customer Acquisition

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• Plan, execute, and optimize Meta and Google advertising campaigns, budgets, and creative testing.
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• Lead SEO, Pinterest, and organic search strategies to increase brand discoverability and qualified traffic.
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• Track acquisition costs, return on ad spend, and channel performance to drive profitable growth.
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AI, Search & Emerging Technologies

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• Develop and execute strategies to improve Bondeye's visibility across AI-powered search and discovery platforms, including ChatGPT, Perplexity, Claude, and Google AI Overviews.
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• Understand how AI is reshaping SEO, product discovery, consumer research, and customer acquisition, and identify opportunities to position Bondeye within these emerging channels.
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• Integrate AI tools into marketing workflows, including content optimization, customer insights, campaign development, testing, and automation.
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• Stay ahead of evolving AI capabilities and translate new technologies into practical, measurable growth opportunities.
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Content & Creative

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• Own the content strategy and calendar across Instagram, TikTok, and Pinterest.
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• Create and edit engaging short-form video, social content, and brand-authentic copy.
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• Conceptualize and execute product launches, seasonal campaigns, and photoshoots.
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• Collaborate with PR on celebrity placements, editorial coverage, and brand moments.
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• Develop creative assets for digital campaigns, retail partners, trade shows, and events.
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Events, Trunk Shows & Trade Shows

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• Support the planning, marketing, and on-site execution of trunk shows, trade shows, pop-ups, and brand events.
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• Travel to select events to represent Bondeye, capture content, engage with customers and retail partners, and support event operations.
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• Develop pre-event and post-event marketing initiatives to drive attendance, brand awareness, customer engagement, and sales.
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• Coordinate event-related creative assets, promotional materials, and content coverage.
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Strategy & Analytics

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• Track and report on key performance indicators across acquisition, conversion, retention, and revenue.
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• Identify and prioritize high-impact growth opportunities.
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• Manage marketing budgets, freelancers, and external partners.
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• Use data, technology, and automation to improve efficiency and execution.
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What We're Looking For

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• 2–4+ years in digital marketing, growth, or e-commerce, preferably in luxury, fashion, jewelry, beauty, or premium DTC.
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• Proven experience driving measurable e-commerce revenue and growing digital audiences.
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• Strong proficiency in Shopify, Klaviyo, Meta Ads Manager, and Google Analytics.
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• Working knowledge of Shopify, Facebook, Google Ads, Pinterest, and conversion optimization.
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• Strong working knowledge of AI tools and their practical applications in digital marketing, SEO, brand discovery, and customer acquisition. 
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• Experience creating short-form video, managing content, and coordinating creative production.
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• Excellent copywriting skills, strong visual taste, and an understanding of luxury branding.
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• Analytical, highly organized, resourceful, and comfortable taking ownership in a small team.
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Compensation & Benefits

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• $65,000–$80,000 annual salary, based on experience
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• 100% company-paid health insurance 
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• Parental leave
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• Vacation
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How to Apply

Please submit your resume or portfolio along with brief answers to the following:

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1. After reviewing bondeyejewelry.com, what's one thing you would change to improve our digital marketing or e-commerce performance, and how would you change it?
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2. What's one brand whose digital marketing you admire, and why?
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3. Share an example of a campaign or project you've worked on that drove measurable results.
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