PPC Specialist

PPC SpecialistAre you a hands-on Paid Search professional who loves digging into the data, executing with precision, and learning what really drives lead generation? We’re looking for a PPC Specialist to support our Senior Paid Search Specialist in building, managing, and optimizing paid search programs for home services clients. This role is ideal for someone who is detail-oriented, takes ownership of execution, and wants a clear path to growing into a strategic PPC role.If you have hands-on Google Ads experience, a curiosity about what separates a good lead from a bad one, and excitement about how AI is changing paid media, this role may be a great fit.What You’ll Get Out of This RoleHands-On Execution: Build, launch, and optimize real campaigns across Google Search, Performance Max, and Local Services Ads for multi-market home services brands.Direct Mentorship: Report to and learn from our Senior Paid Search Specialist, with regular coaching, feedback, and QA on your work.Visible Impact: See how your day-to-day optimizations move lead volume, cost per lead, and booked jobs across 10+ markets per client.Deeper Skill Set: Get exposure to call tracking, CRM data, and lead quality analysis - the work that separates great PPC marketers from button-pushers.AI-Forward Workflows: Learn to use AI and automation to work faster and smarter in paid media.Clear Growth Path: Grow into a Senior PPC role as your skills, judgment, and client ownership expand.What You’ll Work OnCampaign Execution and Management:Build and launch campaigns, ad groups, ads, and assets based on strategy set by the Senior Paid Search SpecialistImplement daily and weekly optimizations, including bid, budget, keyword, and ad copy updatesReview search term reports and manage negative keyword lists across accountsChannel Support:Google Search (core focus), Performance Max & Local Services Ads (LSA)Microsoft Ads (nice to have)Paid Social (nice to have)Monitoring and ReportingMonitor account health, budget pacing, and performance daily, flagging anomalies quicklyTrack ROAS, Booked Jobs, lead volume, CPL, and lead qualityPull data and prepare monthly reports and performance summaries for client meetingsLead Quality SupportReview call recordings and call tracking data to identify lead quality trendsHelp reconcile ad platform data with CRM data (e.g., ServiceTitan, HubSpot)Surface insights and recommendations to the Senior Paid Search SpecialistClient Communication SupportHelp prepare materials and talking points for strategy and reporting callsJoin client calls as needed, capturing notes and action itemsRespond to routine client requests under the Senior Specialist’s guidanceQA and DocumentationQA conversion tracking, landing pages, and campaign settings before and after launchesDocument changes, tests, and results in account change logsFollow internal PPC SOPs and checklists, and suggest improvementsAI and AutomationStay current on Google Ads updates, automated bidding, and AI-driven campaign featuresUse AI tools to speed up ad copy creation, search term analysis, and reportingFlag repetitive tasks that are good candidates for automationWhat We Need From You1-3 years of hands-on PPC experience (agency or in-house), ideally in lead generationWorking knowledge of Google Ads, especially Search campaignsGoogle Ads certification (or the ability to earn it within your first 60 days)Strong Excel / Google Sheets skills (pivot tables, lookups, basic formulas)Familiarity with Google Analytics 4 and conversion tracking basicsStrong attention to detail and the ability to follow processes accuratelyAbility to take direction, accept feedback, and manage multiple tasks and deadlinesClear written and verbal communicationCuriosity and a drive to grow into a strategic PPC roleNice to Have:Experience with Local Services Ads or Performance MaxExperience with Microsoft AdsExposure to paid socialCall tracking platform experience (e.g., CallRail)ServiceTitan or HubSpot experienceHome services marketing experienceOur Values (What We Need in a Team Member)Our customers’ success is our success - we’re here to support our customers, and they come first. Period.RelentlessnessGrowth mindset (Evolve and fail fast)The ability and drive to improve by 1% every dayDo one thing better than anyone elseMake customers want to tell othersCompensation & BenefitsSalary Starting at: $55 - 75kPaid Time Off: Enjoy 15 PTO days to recharge and maintain work-life balance.Location: Remote or Memphis, TNFlexible Work Arrangement: Can work remotely or from Memphis officeProfessional Development: Hands-on mentorship from our Senior Paid Search Specialist, plus opportunities to attend conferences, pursue certifications, and stay ahead in the evolving digital marketing landscape.Ready to Elevate Your Career?If you’re looking for a role where you can learn fast, build real skills, collaborate with a dynamic team, and make a measurable impact on clients’ growth, we’d love to hear from you. Apply now and let’s achieve new heights together!