Senior Creative Strategist

About The Job: Creative StrategistTurn customer insights into winning ads that scale a fast-growing DTC brand.Own creative strategy, write high-converting scripts, lead a team of creatives, and build the systems that turn great ideas into measurable revenue.Note: This is not a social media creative position, this is a direct response copywriting position. Location: Fully Remote (US / Canada / Europe)Job Type: Full-TimeAbout ThatOneStreetThatOneStreet is the fastest-growing DTC camera brand reimagining nostalgic photography for a new generation.We create modern digital cameras inspired by the timeless character of film photography, helping people capture moments that feel as meaningful as the memories themselves.Creative is the foundation of our growth. We invest heavily in paid social, move quickly on winning ideas, and believe understanding the customer is what separates average ads from exceptional ones.We're building a team of ambitious creatives who want to help scale ThatOneStreet into a globally recognized brand.Why This Role ExistsWe want to produce more winning ads, more consistently.We're looking for a Senior Creative Strategist who can turn customer research, consumer psychology, and performance data into high-converting advertisements.You'll own the creative process from research and ideation to scripting, briefing, production, and iteration.You'll work directly with our founders, media buyers, video editors, and content creators to find new angles, scale winning concepts, and continuously improve creative performance.This is a role for someone who wants ownership, moves quickly, and measures success through results.What Success Looks LikeWe measure creative performance by outcomes, not just output.01. Consistently produce winning adsDevelop creative concepts that drive profitable customer acquisition and scale paid media spend.02. Build a high-performing creative pipelineEnsure the team consistently produces high-quality ads ready for testing.03. Identify and scale winning patternsUnderstand why an ad works, then systematically turn those insights into new winners.04. Improve creative performanceContinuously improve CPA, ROAS, hook rate, retention, and overall creative efficiency.What You'll Do01: Consistently Produce Winning AdsStudy customer psychology, competitor ads, market trends, and performance data to uncover new angles, hooks, and creative concepts.02: Write Winning Scripts & BriefsWrite compelling direct-response scripts, static ad copy, and clear creative briefs that turn ideas into high-performing advertisements.03: Lead Creative ProductionDirect video editors, designers, and UGC creators. Assign briefs, provide actionable feedback, and maintain a high standard of creative quality and speed.04: Analyze & IterateWork closely with media buyers to identify winning ads, diagnose underperformers, and develop new iterations based on real performance data.05: Build Creative SystemsDevelop repeatable frameworks for researching, testing, tracking, and scaling winning creative concepts.Is This You?Direct-Response ExpertYou understand consumer psychology, market awareness, emotional desires, and what makes people stop scrolling and buy.Exceptional CopywriterYou can independently write persuasive scripts, identify weak hooks, and explain exactly why an advertisement will or won't convert.Analytical ThinkerYou can navigate Meta Ads Manager, interpret performance metrics, and translate data into actionable creative decisions.Creative LeaderYou know how to turn an idea into a clear brief, direct a team, and provide feedback that improves the final product.High-Ownership OperatorYou don't need constant direction. You take initiative, move quickly, and hold yourself accountable for results.What You'll Need3+ years of experience in creative strategy or direct-response copywriting for DTC e-commerceProven track record developing paid social ads that scaled significant spendStrong expertise in Meta and TikTok creative strategyExceptional direct-response copywriting and scripting abilityExperience directing video editors, designers, or content creatorsAbility to analyze creative performance and identify winning patternsStrong written and verbal English communication skillsLive in United States, Canada, Australia, or UKBonus PointsExperience working with 7–9 figure DTC brandsFacebook Ads Manager proficiencyHands-on video/static creation abilityExperience with consumer electronics, photography, or lifestyle brandsExperience building creative testing systems and managing UGC programsWork Requirements⏰ Schedule: Monday–Friday, 8:00 AM – 5:00 PM EST💻 Workspace: Dedicated, professional remote workspace (not a digital nomad position)📊 Output: Consistent daily creative briefs, scripts, and feedback loops🎯 Accountability: High ownership, fast execution, and measurable creative performanceWhat You'll GetCompetitive base salary [$84,000 USD - $108,000 USD] + performance-based bonusesFully remote working environmentDirect collaboration with the foundersOwnership over creative strategy and executionOpportunity to build and lead a growing creative teamLong-term growth opportunities as ThatOneStreet scalesHow We WorkSpeed MattersWe test quickly, learn from failures, and move even faster on winners.Take OwnershipWe trust people to make decisions, solve problems, and take accountability for outcomes.Always ImproveEvery advertisement is an opportunity to learn something that makes the next one better.OverdeliverHit the target, then bring the extra iteration nobody asked for.How to ApplyWrite a paragraph, in your own words (not AI), on why you want this role and what you would bring to it. Include your portfolio and any examples of the content you are most proud of.Email it to official@thatonestreet.com with your resume attached as a PDF.We read every application that comes in this way.